Eisenhower: The Public Relations President

by Pam Parry (Author)
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Dwight D. Eisenhower is this nation’s most transformative public relations president, not because he was the best practitioner to occupy the Oval Office but because he embraced public relations as vital to American democracy. Understanding his belief in public relations is crucial to further understanding the man, the general, and the president.

Book details

Contributor
Mary Jean Eisenhower (Introduction author)
Publication date
October 30, 2014
Publisher
Page count
204
ISBN
9780739189306
Paper ISBN
9780739189290