Complete summary of Jonah Berger's book: "Contagious: Why Things Catch On".
This summary of the ideas from Jonah Berger's book "Contagious: Why Things Catch On" reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialized techniques that you can use to spread information and get your message across to as many people as possible.
Added-value of this summary:
• Save time
• Understand the essential techniques
• Expand your communication skills
To learn more, read “Contagious: Why Things Catch On" and find out how you can make your information as contagious as possible!