Summary: Don't Think Pink - Lisa Johnson and Andrea Learned

Summary: Don't Think Pink - Lisa Johnson and Andrea Learned

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This ebook offers a summary of the book “DON’T THINK PINK: What really makes women buy and how to increase your share of this market by Lisa Johnson and Andrea Learned”

Despite the fact that women make or influence more than 80-percent of all consumer purchase decisions, very few corporations purposefully attempt to tap into this vast market. To make matters worse, those that do attempt to target the buying power of women often end up doing something ineffective, stereotyped or superficial – like offering their product in pink or pastel colors to make it more appealing to women.

Book details

Publication date
February 15, 2013
Publisher
ISBN
9782806239778