Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy (Author), Peter C. Krieg (Author), Marianne McGarry Wolf (Author)

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Book details

Publication date
February 02, 2006
Publisher
Page count
368
ISBN
9780739157510
Paper ISBN
9780739111796