Strategic Political Communication: Rethinking Social Influence, Persuasion, and Propaganda

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To become a successful political communicator (and a savvy political consumer), it is essential to know the elements of social influence, what works, and why. Strategic Political Communication provides an introduction to persuasion, social influence, and propaganda tactics, focusing on political communication. This rich, well-documented work looks at the power of language, the importance of targeting a specific audience, and the significance of interpersonal relationships, among other key issues. It further examines propaganda in order to understand how communicators can best exercise influence in contemporary society.

Book Details

Publication Date
October 14, 2003
Publisher
Collection
Page count
248
ISBN
9781461666301
Paper ISBN
9780742528819