Advertising, Sex, and Post-Socialism: Women, Media, and Femininity in the Balkans

by Elza Ibroscheva (Author)
EPUB
Unlimited loans, One at a time
Details

The book traces the evolution of gender ideologies in the Balkans, through emancipating women’s roles during socialism and into the proliferation and normalization of hyper-sexualized images of women in advertising and other media in the post-socialist transition. Drawing on a media-centered cultural/critical approach to understanding the changing role of advertising in post-socialist societies and its influence on gender identities, the book offers a unique contribution to global media studies and the broader discipline of gender and communication.

Book details

Publication date
June 20, 2013
Publisher
Page count
220
ISBN
9780739172674
Paper ISBN
9780739172667