How to Start a Magazine: And Publish It Profitably

How to Start a Magazine: And Publish It Profitably

by James B. Kobak (Author)
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Anyone who wants to start a magazine and doesn't own this book is a fool.-Victor Navasky, Publisher, The Nation Timely and informative, this book explains all the steps needed in planning, testing, and executing the startup of a successful magazine. But more than this, the book serves as a resource for understanding how profitable magazine publishing is carried out, as well as the current situation in the magazine field, including branding over the Internet and other media.

Book details

Publication date
November 25, 2002
Publisher
Page count
320
ISBN
9781590771792
Paper ISBN
9780871319272