The Next Cmo

by Peter Mahoney (Author), Scott Todaro (Author), Dan Faulkner (Author)
Excerpt
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Details

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.

Publication date
September 09, 2021
Publisher
Page count
254
ISBN
9781665711371
Paper ISBN
9781665711395
File size
4 MB