A Trilogy On Entrepreneurship: Growing the Enterprise

A Trilogy On Entrepreneurship: Growing the Enterprise

by Eduardo A. Morato Jr. (Author)
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Book Three, Growing the Enterprise, nurtures and propagates the business venture. The first chapter documents the formation and evolution of three entrepreneurs and their enterprises. Lessons from the three case studies are abstracted into general guidelines for the gestation of enterprises into robust corporations. This is supported by a framework on the Enterprise Life Cycle and Life Forces originated by the author. The next four chapters of Book Three immerse the entrepreneur in the four functional areas of enterprise development: Marketing. Operations, Human Resource and Financial Management. Finally, Book Three tackles three more case studies on Asian family enterprises, spanning two or three generations, to highlight alternative enterprise growth strategies and expansion models. Again, the chapter abstracts invaluable lessons for the entrepreneur with a far-sighted vision and highly ambitious goals.

Book Details

Publication Date
February 21, 2013
Publisher
Page count
282
ISBN
9781456609580
Paper ISBN
9781456609580