Global Business Strategy

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Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.

The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.

Our framework includes a company’s business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.

Publication date
May 15, 2021
Publisher
Page count
286
ISBN
9781637420430
Paper ISBN
9781637420423
File size
6 MB