The Chasm Companion

by Paul Wiefels (Author)
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In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.

Book details

Publication date
October 13, 2009
Publisher
Page count
352
ISBN
9780061844553
Paper ISBN
9780066620558
File size
1 MB