Now in its updated third edition, In the News is the ?go-to? textbook on media relations in Canadian colleges and universities, widely acclaimed by media professionals and academics alike. William Carney provides an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. He takes you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story.