In the News, 3rd edition

In the News, 3rd edition

by William Wray Carney (Author), Colin Babiuk (Author), Mark Hunter LaVigne (Author)
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Now in its updated third edition, In the News is the ?go-to? textbook on media relations in Canadian colleges and universities, widely acclaimed by media professionals and academics alike. William Carney provides an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. He takes you behind the scenes, giving advice on how to write a successful press release, approach reporters, or navigate a difficult interview. Whether you need media to promote your issues to the nation or to reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public, and voluntary sectors; and anyone who wants to break a story.

Book details

Publication date
April 08, 2019
Publisher
Page count
320
ISBN
9781772124262
Paper ISBN
9781772124118
File size
11 MB