It! is a smart, hip handbook on how to become a major player in any professional or social circle, from well-known New York Post “Page Six” columnist Paula Froelich. She goes to some of the top fame experts in the country to provide listeners with the keys to their success. What did they do to make their way to the top? How did they manage their careers to maximize their fame quotient? What can the average person take from their stories and use in daily life? Among the celebrities Froelich discusses are Matthew McConaughey, Nicky and Paris Hilton, Diane Sawyer, Winona Ryder, James Gandolfini, and many others.