How to Start a Home-based Public Relations Business

by Randi Minetor (Author)

Everything you need to know to run a profitable and satisfying public relations business from your home
 
Learn all about generalization versus specialization, how to make and manage money, running an ethical business, and building client relationships in this comprehensive guide that takes you through every aspect of setting up and running a thriving home-based public relations business. From your business identity and marketing techniques to guarding against your own errors and cashing out, each chapter can help you build your own successful home-based public relations business, whether you are just starting out or a seasoned PR professional.
 
Look for useful charts and worksheets throughout the book, including:
 
Home Office Location Screening Checklist
Three-Tiered Prospect Pitch List
Estimate Questions and Form
Budget and Cash Flow Projections
Interviews from the Field
 

Book details

Publication date
June 05, 2012
Publisher
Collection
Page count
208
ISBN
9780762789207
Paper ISBN
9780762773435
File size
1 MB