Behavioural Economics

by Graham Mallard (Author)
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Graham Mallard introduces the topic of behav-ioural economics to a beginning readership, explaining its approach and methodology and assessing its successes and weaknesses. He begins by tracing the evolution of the field – from Adam Smith’s moral sentiments to the work of Daniel Kahneman and Richard Thaler today – before showing how behavioural economics has advanced our understanding of human preferences, the mental processes involved in decision-making, and the influence of peer groups. The book concludes by con-sidering the ways in which findings from behavioural economics have been used to alter the decisions people make and the ethics of such persuasion.

Book details

Publication date
July 27, 2017
Publisher
ISBN
9781788210959