Health Communication

de Do Kyun Kim (Editor), Arvind Singhal (Editor), Gary L. Kreps (Editor)
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Detalles

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices.
Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions.
Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.

Detalles del Libro

Fecha de publicación
15 de octubre de 2013
Editor
Colección
Número de páginas
383
ISBN
9781454191711
ISBN papel
9781433118654