HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

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How to use data for better decisions--from gathering the right information to making sense of the numbers to communicating your findings and getting buy-in.

  • Provides practical advice for managers on how to use data to make smarter decisions
  • Describes a three-step process for understanding data: gathering the right information, analyzing the numbers, and communicating your findings
  • Provides perspectives on the topic from a variety of data and analytics experts
  • Contains advice on how to work more effectively with your data scientists, including questions to ask to get the data you need
  • Provides tips and tricks to make persuasive data visualizations
  • Explains analytical terms and concepts, including regression analysis, correlation vs. causation, and statistical significance

Audience: General (non-quant) managers.

Series Previous Works:

  1. Richard S. Ruback, Royce Yudkoff; HBR Guide to Buying a Small Business; 9781633692503; $19.95; HBRP; P; 02/07/2017; 9,035
  2. Raymond Sheen, Amy Gallo; HBR Guide to Building Your Business Case; 9781633690028; $19.95; HBRP; P; 07/07/2015; 8,380
  3. Bryan A. Garner; HBR Guide to Better Business Writing; 9781422184035; $19.95; HBRP; P; 01/15/2013; 67,718
  4. Harvard Business Review; HBR Guide to Finance Basics for Managers; 9781422187302; $19.95; HBRP; P; 10/02/2012; 50,325
  5. Nancy Duarte; HBR Guide to Persuasive Presentations; 9781422187104; $19.95; HBRP; P; 10/02/2012; 86,623

Announced first printing: 20,000
Laydown goal: 7,500

Book details

Publication date
March 13, 2018
Page count