A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio
EPUB
Unlimited loans, One at a time
Details
Offer details
Loans rules
Loans count
Unlimited loans
Concurrent users
One at a time
License duration
unlimited lifetime
License max duration
59 days
Protection
Protection type
acs4
Authorized devices
6 loans
Copy/paste
False
Print
False
Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.