A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

by Cynthia B. Meyers (Author)
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Details

Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular culture through the lens of the advertising and broadcasting industries. Examines the intersection of commerce and culture in American mass media.

Book details

Publication date
December 01, 2013
Publisher
Page count
288
ISBN
9780823253760
Paper ISBN
9780823253715