Provides accessible and hopeful message that building financial security is still with in reach of all Americans
Will make a great gift for graduations or for anyone going through life/financial transition
EMAIL - 13 separate email campaigns to over 9 million Newsmax subscribers. Call to action for emails will be to retailers. Email will start 3-weeks prior to pub date and end 1-2 weeks after.
NEWSMAX MAGAZINE - Full page ad month of pub date. Call-to-Action will be to retailers. Full page bundled offer ad 2-months following pub date. Total reach 300,000 subscribers
NEWSMAX.COM - Combination of banner ads, native links, breaking links, book launch story and title ads beginning 1-day prior to launch and ending 2-week after launch. Total reach 2 million viewers.
TV - Combination of TV author interviews, TV info panel and host reads, 30 second book promos, TV appearances and Bookumentary. Beginning day of launch until 1-2 months after launch. Total reach 1 million viewers.
NATIONAL SIRIUS RADIO CAMPAIGN - Rush Limbaugh, Coast to Coast, Glenn Beck, Sean Hannity, Michael Savage
NATIONAL MEDIA CAMPAIGN - Mornings with Maria, Fox & Friends, Morning Joe, CNN's Michael Smerconish, Fox