Big Sur embodies much of what has defined California since the mid twentieth century. A remote, inaccessible, and undeveloped pastoral landscape until 1937, Big Sur quickly became a cultural symbol of California and the West, and home to the ultra-wealthy. This transformation was due in part to writers and artists such as Robinson Jeffers and Ansel Adams, who created an enduring mystique for this coastline. But Big Sur’s prized coastline is also the product of the pioneering efforts of residents and Monterey County officials who forged a collaborative public/private preservation model for Big Sur that foreshadowed the shape of California coastal preservation in the twenty-first century. Big Sur’s well-preserved vistas and high-end real estate situate this coastline somewhere between American ideals of development and the wild. It is a space that challenges the way most Americans think of nature, its relationship to people, and what in fact makes it “wild.” This book highlights today’s complex and ambiguous intersections of class, the environment, and economic development through the lens of an iconic California landscape.