The Photographer's Guide to Marketing and Self-Promotion

by Maria Piscopo (Author)
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Details

This fourth edition is updated throughout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, negotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

Book details

Publication date
June 22, 2010
Publisher
Page count
256
ISBN
9781581157673
Paper ISBN
9781581157147
File size
2 MB