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Mastering the Business of Photography

by Tony Luna Allworth (February 04, 2014)

Photography can be a competitive and unforgiving trade, however there are many strategies for professional success. This book is a resource for photographers of all kinds and demonstrates the many ways to manage...

Pricing Photography

by Michal Heron & David MacTavish Allworth (January 21, 2014)

Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors,...

The Photographer's Assistant

by John Kieffer Allworth (February 21, 2012)

This one-of-a-kind resource introduces aspiring photographers to the art and skill of assisting top-notch pros-an incomparable way to learn the field and launch one's own promising career in photography. Revised...

The Professional Photographer's Legal Handbook

by Nancy E. Wolff Allworth (June 29, 2010)

In this accessible and entertaining book, expert Nancy E. Wolff explains copyright, trademark, contracts, and privacy. Real-world examples of cases, laws, and news items torn from today's headlines illustrate...

Creative Careers in Photography

by Michal Heron Allworth (June 29, 2010)

Find the right job in photography. For anyone who loves working with photographs, here is a comprehensive guide to turning that passion into a career. Author Michal Heron, a veteran photographer, reveals the...

How to Succeed in Commercial Photography

by Selina Maitreya Allworth (June 29, 2010)

After more than thirty years in photography, an industry veteran speaks out in How to Succeed in Commercial Photography. These essays provide photographers at every level with all the tools they need for a great...

Starting Your Career as a Freelance Photographer

by Tad Crawford Allworth (August 01, 2003)

Here is a virtual treasury of advice, insight, and guidance for every freelance photographer!

From creating a portfolio and promoting your work to winning the first client and running a healthy, profitable business,...

The Real Business of Photography

by Richard Weisgrau Allworth (May 01, 2004)

This honest, tell-all guide is written by one of the best-known players of the media photography business. Drawing from decades of experience as a working photographer and industry leader, the author defies...

How to Create a Successful Photography Business

by Elizabeth Etienne Allworth (February 28, 2012)

How to Create a Successful Photography Business is a comprehensive how-to manual, jam-packed with the secrets to creating a photography business that can generate a stable income. With the most up-to-date, comprehensive...

The Photojournalist's Guide to Making Money

by Michael Sedge Allworth (November 02, 2004)

Market savvy, expert research, and first-rate resources combine to make this book the tutor that can take experienced photojournalists to new heights of successwhile showing aspiring photojournalists how to...

Photography Your Way

by Chuck Delaney Allworth (August 01, 2005)

This book gives you straight-talking advice from a pro on how to build a successful career in photography, said PhotoSource International of the first edition of Photography Your Way. Now distinguished author...

The Business of Studio Photography

by Edward R. Lilley Allworth (January 13, 2012)

The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing oneand now this classic book has been thoroughly updated and revised for the new digital-imaging...

The Law (in Plain English) for Photographers

by Leonard D. Duboff & Sarah J. Tugman Allworth (January 07, 2020)

“If you’re a professional photographer, you must own this book.” —David Hume Kennerly, Pulitzer Prize winner, former White House photographer, University of Arizona presidential scholar

The All-in-One...

Best Business Practices for Photographers, Third Edition

by John Harrington Rocky Nook (October 04, 2017)

The photography industry is advancing and changing more—and more quickly—than ever. Right along with changes in camera technology, photographers are witnessing shifts in the business landscape that can be...

The Photographer's Guide to Marketing and Self-Promotion

by Maria Piscopo Allworth (January 17, 2017)

Veteran photographer's rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations,...

Starting Your Career as a Freelance Photographer

by Tad Crawford & Chuck Delaney Allworth (January 10, 2017)

Here is a virtual treasury of advice, insight, and guidance for every freelance photographer! The step-by-step advice covers the multitude of concerns facing aspiring and beginning freelance photographersfrom...

Starting Your Career as a Photo Stylist

by Susan Linnet Cox Allworth (April 01, 2012)

This invaluable career manual explores the numerous directions a career in photo styling can take. Starting Your Career as a Photo Stylist prepares new and working stylists with in-depth information on food...