Arts / Design / Graphic Arts / Branding & Logo Design

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Designing Logos

by Jack Gernsheimer Allworth (February 23, 2010)

How to design great logos, step by step by step.

* Lavishly illustrated with 750 color images

* How-tos, case studies, and detailed analysis of well-known logos

What makes a logo good? What makes it bad? What...


Photoshop Cs6 and Lightroom 4: A Photographer's Handbook

by Stephen Laskevitch Rocky Nook (August 07, 2012)

Adobe Photoshop is central to almost all photography workflows and Lightroom has rapidly been adopted as well. Each new version of the software is a milestone in the development of these vital imaging tools,...


Designers Don't Have Influences

by Austin Howe Allworth (July 06, 2011)

Feeling uninspired? If you’re a creative professional—or just someone who’d like to be more creative in your work and daily life—look no further than Designers Don’t Have Influences. Creative director,...


Branding the Man

by Bertrand Pellegrin Allworth (February 16, 2010)

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same...


Design Firms Open for Business

by Steven Heller & Lita Talarico Allworth (March 01, 2013)

While many young designers perceive a design studio to be little more than a table and computer, the majority of businesses consider the physical locale and architectural surroundings of a firm to be as important...


Becoming a Design Entrepreneur

by Lita Talarico & Steven Heller Allworth (November 01, 2016)

Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments...


Starting Your Career as a Freelance Web Designer

by Neil Tortorella Allworth (September 26, 2011)

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella,...


The Guiding Purpose Strategy

by Markus Krämer Clink Street Publishing (November 30, 2017)

Purpose is the Know-Why. And in today’s day and age, Know-Why is the new know-how. But understanding, articulating and knowing your Purpose is more than just possessing knowledge. It represents the intellectual...


MaFIA: Killer Marketing for Indie Authors

by Kristen Boone's Marie eBookIt.com (February 21, 2013)

BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you...


Breakthrough Thinking

by Thomas Vogel Adams Media (June 23, 2014)

Harness your creative potential!

Make no mistake; creative thinking is a skill. As with any skill, it can be strengthened, honed and mastered. And just like any endeavor, mastery of creativity requires thoughtful...


LogoLounge 9

by Bill Gardner & Emily Potts Adams Media (November 30, 2015)

THE NINTH BOOK IN THE LOGOLOUNGE SERIES once again celebrates expert identity work by notable designers and up-and-coming talents from around the world. This edition's far-reaching collection offers inspiration,...


The Physics of Brand

by Aaron Keller, Renee Marino & Dan Wallace Adams Media (July 21, 2016)

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills,...