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Twitter is Not a Strategy

by Tom Doctoroff St. Martin's Press (November 11, 2014)

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie Rank Books (August 03, 2014)

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Website Branding for Small Businesses

by Nathalie Nahai Allworth (April 22, 2014)

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly...


How to Become a Top Social Influencer: Increase Your Social Influence Using Online Communities

by Cassandra Fenyk Fenyk Enterprises LLC (July 14, 2013)

Interested in becoming a social influencer and learning social media marketing for your business? Successful social media influence has become an advanced tactic of social media marketing. Facebook and Twitter...


Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play

by Marc Ostrofsky Simon & Schuster (September 10, 2013)

The New York Times bestselling author of Get Rich Click! delivers cutting-edge advice for consumers and marketers on how to get the most from today’s technology.

Gain a competitive edge— get the most from...


Social Media and Integrated Marketing Communication: A Rhetorical Approach

by Jeanne M. Persuit Lexington Books (July 17, 2013)

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding...


The Engaged Customer

by Hans Peter Brondmo HarperCollins e-books (October 13, 2009)

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...


Mobile Influence

by Chuck Martin St. Martin's Press (June 11, 2013)

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort,...


The Edge

by Allen P. Adamson & Steve Forbes St. Martin's Press (January 08, 2013)

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet...


Internet Marketing 100 Success Secrets - Online Marketing's Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solut

by Jason Harris Emereo Publishing (October 24, 2012)

Internet Marketing 100 Success Secrets - Online Marketing's Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business


How Ordinary People Make an Extraordinary Amount of Money Online - Affiliate Marketing, Anyone? - And Much More - 101 World Class Expert Facts, Hints,

by Arthur Lindberg Emereo Publishing (October 24, 2012)

How Ordinary People Make an Extraordinary Amount of Money Online - Affiliate Marketing, Anyone? - And Much More - 101 World Class Expert Facts, Hints, Tips and Advice on Affiliate Marketing


Affiliate Revenue - 109 World Class Expert Facts, Hints, Tips and Advice - the TOP rated Ways To Find the Affiliate Revenue opportunities you're looki

by Stephen Templeton Emereo Publishing (October 24, 2012)

Affiliate Revenue - 109 World Class Expert Facts, Hints, Tips and Advice - the TOP rated Ways To Find the Affiliate Revenue opportunities you're looking for


Twitter: Free Social Networking For Business - 100 Success Secrets To Increase Your Profits and Sales Using Twitter Business Strategies

by Daniel Clark Emereo Publishing (October 24, 2012)

Twitter: Free Social Networking For Business - 100 Success Secrets To Increase Your Profits and Sales Using Twitter Business Strategies


Biometrics 100 Most asked Questions on Physiological (face, fingerprint, hand, iris, DNA) and Behavioral (keystroke, signature, voice) Biometrics Tech

by Ronald Hall Emereo Publishing (October 24, 2012)

Biometrics 100 Most asked Questions on Physiological (face, fingerprint, hand, iris, DNA) and Behavioral (keystroke, signature, voice) Biometrics Technologies, Verification Systems, Design, Implementation and...


The Handmade Marketplace, 2nd Edition

by Kari Chapin Storey Publishing, LLC (May 30, 2014)

Make money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with...


Social Media Strategy

by Keith A. Quesenberry Rowman & Littlefield Publishers (July 09, 2018)

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in...


Social Media

by Regina Luttrell Rowman & Littlefield Publishers (August 01, 2018)

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s...


How To Become A Digital Marketing Hero

by Rufus Lidman Clink Street Publishing (June 21, 2018)

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company’s...


Smart Business

by Ming Zeng Harvard Business Review Press (August 14, 2018)

Ming Zeng, Chief Strategy Officer of the Alibaba Group, reveals the innovative strategies driving Alibaba's extraordinary success; explains how the latest technological trends such as machine learning, algorithms,...


A Practical Guide to Ethics in Public Relations

by Regina Luttrell & Jamie Ward Rowman & Littlefield Publishers (February 08, 2018)

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values...


Integrated Marketing Communication

by Robyn Blakeman Rowman & Littlefield Publishers (January 30, 2018)

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers...


21st Century Marketing: What it is, Why it matters and How to do it

by Chris Kent 21st Century Marketing (August 31, 2017)

“21st Century Marketing: What it is, why it matters and how to do it” is a comprehensive full colour guide to the 21st Century Marketing System. It takes you through the entire process step-by-step and show...


Foundation of Reality with Practical Values

by Y. L. You Li (October 31, 2017)

1. This work will be continuous from the early work, "Foundation of Cognition", which only considered the ideal as the theoretical values as the assumption for the development and construction of sensibility,...


SECURITY AND PRIVACY IN AN IT WORLD

by Craig MacKinder, Michael Carroll & Daniel Crack Kinetics Design - kdbooks.ca (October 19, 2017)

Regulatory compliance has historically been a concern of only a company’s legal and finance departments. However, as e-commerce continues to dominate retail both in the United States and abroad, regulatory...


The Best Dick

by Mike Sharman Tracey McDonald Publishers (October 30, 2017)

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year...


Living a Laptop Lifestyle

by Greg Scott & Fiona Scott Panoma Press (September 01, 2016)

Follow the 'Five Essential Steps To Success' as you read an intriguing and compelling guide for creating your own online business. Each chapter is carefully composed to suit the budding entrepreneur; from the...


Think #Digital First

by Warren Knight Filament Publishing (September 12, 2017)

The second edition of Think #Digital First is an updated, and revised version of the original “Marketing Book Of The Year Finalist”; Think #Digital First.

Information I had previously shared around the social...


The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin Quill Driver Books (April 01, 2007)

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage...


Reset

by James Rubin & Barie Carmichael Columbia University Press (January 09, 2018)

As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed...


CareerKred

by Ryan Rhoten Strauss Consultants (April 07, 2017)

Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online.  This means it is now possible to make a first impression even while you sleep.  How does this...


Crushing It!

by Gary Vaynerchuk HarperBusiness (January 30, 2018)

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path...


Vlog Like a Boss

by Amy Schmittauer Author Academy Elite (January 31, 2017)

Vlog Like a Boss is the complete guide to video blogging.

Amy Schmittauer is the Vlog Boss. As a new media triple threat — YouTuber, keynote speaker and author — she coaches people to go after what they want...


The Kim Kardashian Principle

by Jeetendr Sehdev St. Martin's Press (March 21, 2017)

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

In the space of five years,...


Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

by Perry Marshall, Keith Krance & Thomas Meloche Entrepreneur Press (November 01, 2014)

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY

Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the...


80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

by Perry Marshall & Richard Koch Entrepreneur Press (July 22, 2013)

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market —...


Fashion Accessories Business

by Eileen Figure Sandlin & Entrepreneur magazine Entrepreneur Press (September 16, 2013)

A billion-dollar industry, fashion accessories offer a world of business possibilities for stylish entrepreneurs like you! From jewelry and handbags to scarves and hats, Entrepreneur covers the hottest accessories...


Online Coupon or Daily Deal Business

by Rich Mintzer & Entrepreneur magazine Entrepreneur Press (September 16, 2013)

Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing… apps, which provide deals to mobile users wherever...


Ultimate Guide to YouTube for Business

by Jason R. Rich Entrepreneur Press (September 01, 2013)

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs...


Retail in Detail

by Ronald L. Bond Entrepreneur Press (July 22, 2013)

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth...


Start Your Own Online Coupon or Daily Deal Business

by Rich Mintzer & Entrepreneur magazine Entrepreneur Press (August 19, 2013)

Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any...


Start Your Own Fashion Accessories Business

by Entrepreneur Press & Eileen Figure Sandlin Entrepreneur Press (August 19, 2013)

Basic updating of resources and interviews with successful owners in the fashion accessories business. Trendy entrepreneurs learn how to create and sell their own accessories, buy wholesale accessories for resale...


The Everything Guide to Social Media

by John K Waters & John Lester Adams Media (October 18, 2010)

The ultimate user's guide to Facebook, Twitter, Flickr, and more!

Don't know a tweet from a tweep? Wondering how to get a Second Life? Curious about creating a Facebook profile? Join the social media movement!...


Like My Stuff

by Natalie L Petouhoff Adams Media (October 15, 2011)

Facebook is the largest, fastest growing and popular social media site in the world today. With more than half a billion members, it has been a major force in both the cultural and business area for years now,...


Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

by Jeremy Miller Dundurn (January 10, 2015)

Stand out, attract customers and grow your company into a sticky brand. Sticky Branding provides practical, tactical ideas of how mid-market companies - companies with a marketing budget, but not a vast one...


How To Sell And Market Your Book

by Darin Jewell Legend Press (April 01, 2012)

Covers new media opportunities and targeted at both self-published and traditionally-published authors. All authors want to sell as many copies of their books as possible. They also want to raise their literary...


Best Practices In Influencer Marketing

by Linda Pophal Pophal eBookIt.com (August 09, 2016)

The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences....


The Third Screen: The Ultimate Guide to Mobile Marketing

by Chuck Martin Nicholas Brealey (December 08, 2014)

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies...


Clickology: What Works in Online Shopping and How Your Business can use Consumer Psychology to Succeed

by Graham Jones Nicholas Brealey (December 09, 2013)

The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work...


Summary: DotCom Secrets

by BusinessNews Publishing Business Book Summaries (July 19, 2016)

The must-read summary of Russell Brunson's book: "DotCom Secrets: The Underground Playbook for Growing Your Company Online".

This complete summary of the ideas from Russell Brunson's book "DotCom Secrets" shows...


Summary: The Art of Social Media

by BusinessNews Publishing Business Book Summaries (July 19, 2016)

The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users".

This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art...