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Twitter is Not a Strategy

by Tom Doctoroff St. Martin's Press (November 10, 2014)

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie Rank Books (August 03, 2014)

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Website Branding for Small Businesses

by Nathalie Nahai Allworth (April 22, 2014)

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice and each enterprise has to properly...


How to Become a Top Social Influencer: Increase Your Social Influence Using Online Communities

by Cassandra Fenyk Fenyk Enterprises LLC (July 14, 2013)

Interested in becoming a social influencer and learning social media marketing for your business? Successful social media influence has become an advanced tactic of social media marketing. Facebook and Twitter...


Word of Mouse: 101+ Trends in How We Buy, Sell, Live, Learn, Work, and Play

by Marc Ostrofsky Simon & Schuster (September 10, 2013)

The New York Times bestselling author of Get Rich Click! delivers cutting-edge advice for consumers and marketers on how to get the most from today's technology.

Gain a competitive edge-- get the most from today's...


Social Media and Integrated Marketing Communication: A Rhetorical Approach

by Jeanne M. Persuit Lexington Books (July 17, 2013)

Social Media and Integrated Marketing Communication: A Rhetorical Approach looks at social media in the theory and practice of integrated marketing communication, with a theoretical grounding in rhetoric. Understanding...


The Engaged Customer

by Hans Peter Brondmo HarperCollins e-books (October 13, 2009)

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...


Mobile Influence

by Chuck Martin St. Martin's Press (June 10, 2013)

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort,...


The Edge

by Allen P. Adamson & Steve Forbes St. Martin's Press (January 07, 2013)

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet...


Internet Marketing 100 Success Secrets - Online Marketing's Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solut

by Jason Harris Emereo Publishing (October 24, 2012)

Internet Marketing 100 Success Secrets - Online Marketing's Most asked Questions on how to Manage Affiliates, Techniques, Advertising, Programs, Solutions, Strategies and Promotion of an Internet Business


How Ordinary People Make an Extraordinary Amount of Money Online - Affiliate Marketing, Anyone? - And Much More - 101 World Class Expert Facts, Hints,

by Arthur Lindberg Emereo Publishing (October 24, 2012)

How Ordinary People Make an Extraordinary Amount of Money Online - Affiliate Marketing, Anyone? - And Much More - 101 World Class Expert Facts, Hints, Tips and Advice on Affiliate Marketing


Affiliate Revenue - 109 World Class Expert Facts, Hints, Tips and Advice - the TOP rated Ways To Find the Affiliate Revenue opportunities you're looki

by Stephen Templeton Emereo Publishing (October 24, 2012)

Affiliate Revenue - 109 World Class Expert Facts, Hints, Tips and Advice - the TOP rated Ways To Find the Affiliate Revenue opportunities you're looking for


Twitter: Free Social Networking For Business - 100 Success Secrets To Increase Your Profits and Sales Using Twitter Business Strategies

by Daniel Clark Emereo Publishing (October 24, 2012)

Twitter: Free Social Networking For Business - 100 Success Secrets To Increase Your Profits and Sales Using Twitter Business Strategies


Biometrics 100 Most asked Questions on Physiological (face, fingerprint, hand, iris, DNA) and Behavioral (keystroke, signature, voice) Biometrics Tech

by Ronald Hall Emereo Publishing (October 24, 2012)

Biometrics 100 Most asked Questions on Physiological (face, fingerprint, hand, iris, DNA) and Behavioral (keystroke, signature, voice) Biometrics Technologies, Verification Systems, Design, Implementation and...


Move Fast and Break Things

by Jonathan Taplin Little, Brown and Company (April 17, 2017)

The book that started the Techlash.

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors...


Disrupted

by Dan Lyons Hachette Books (April 04, 2016)

An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing...


No Filter

by Sarah Frier & Megan Tusing Simon & Schuster Audio (April 14, 2020)

In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade....


#AskGaryVee

by Gary Vaynerchuk, Seth Godin, Jack Welch & Dave Ramsey et al. HarperAudio (March 08, 2016)

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you've ever wanted to know--and more--about...


Promote Yourself and Me 2.0

by Dan Schawbel & Mike Chamberlain Blackstone Publishing (May 01, 2014)

Career guru and personal branding expert Dan Schawbel knowswhat it takes to succeed in the world of business. This audiobook combines hisbestselling books Promote Yourself andMe 2.0 to offer twice the advice...


Conversion Marketing

by Bryan Heathman, Chaz Allen, Chris Widener & Made for Success Made for Success (February 15, 2014)

Increasingconversion rates on a website represents one of the fastest revenue growthopportunities for marketers and business owners--but few people really understandhow to make websites convert. Harness the...


Me 2.0, Revised and Updated Edition

by Dan Schawbel & Mike Chamberlain Blackstone Publishing (March 01, 2014)

Me 2.0 showsjob seekers and established professionals alike how to leverage the power ofonline media for personal empowerment and career success.

There is no job security anymore, which means that the waywe manage...


Move Fast and Break Things

by Jonathan Taplin Little, Brown & Company (April 18, 2017)

The book that started the Techlash.

A stinging polemic that traces the destructive monopolization of the Internet by Google, Facebook and Amazon, and that proposes a new future for musicians, journalists, authors...


Influencer

by Brittany Hennessy Citadel Press (August 01, 2018)

“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”

 –Iskra Lawrence, Aerie Model and Instagram...


No Filter

by Sarah Frier Simon & Schuster (April 14, 2020)

In this “sequel to The Social Network” (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade....


The Handmade Marketplace, 2nd Edition

by Kari Chapin Storey Publishing, LLC (May 30, 2014)

Make money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with...


Social Media Strategy

by Keith A. Quesenberry Rowman & Littlefield Publishers (July 09, 2018)

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in...


Social Media

by Regina Luttrell Rowman & Littlefield Publishers (August 01, 2018)

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s...


How To Become A Digital Marketing Hero

by Rufus Lidman Clink Street Publishing (June 21, 2018)

How do you succeed with your digital efforts when the possibilities within digital marketing are endless? Are you using the right tools? The best strategies? This digital guide will turn you into the company’s...


Smart Business

by Ming Zeng Harvard Business Review Press (August 14, 2018)

Ming Zeng, Chief Strategy Officer of the Alibaba Group, reveals the innovative strategies driving Alibaba's extraordinary success; explains how the latest technological trends such as machine learning, algorithms,...


A Practical Guide to Ethics in Public Relations

by Regina Luttrell & Jamie Ward Rowman & Littlefield Publishers (February 08, 2018)

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values...


Integrated Marketing Communication

by Robyn Blakeman Rowman & Littlefield Publishers (January 30, 2018)

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers...


21st Century Marketing: What it is, Why it matters and How to do it

by Chris Kent 21st Century Marketing (August 31, 2017)

“21st Century Marketing: What it is, why it matters and how to do it” is a comprehensive full colour guide to the 21st Century Marketing System. It takes you through the entire process step-by-step and show...


Foundation of Reality with Practical Values

by Y. L. You Li (October 31, 2017)

1. This work will be continuous from the early work, "Foundation of Cognition", which only considered the ideal as the theoretical values as the assumption for the development and construction of sensibility,...


SECURITY AND PRIVACY IN AN IT WORLD

by Craig MacKinder, Michael Carroll & Daniel Crack Kinetics Design - kdbooks.ca (October 19, 2017)

Regulatory compliance has historically been a concern of only a company’s legal and finance departments. However, as e-commerce continues to dominate retail both in the United States and abroad, regulatory...


The Best Dick

by Mike Sharman Tracey McDonald Publishers (October 30, 2017)

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year...


Living a Laptop Lifestyle

by Greg Scott & Fiona Scott Panoma Press (September 01, 2016)

Follow the 'Five Essential Steps To Success' as you read an intriguing and compelling guide for creating your own online business. Each chapter is carefully composed to suit the budding entrepreneur; from the...


Think #Digital First

by Warren Knight Filament Publishing (September 12, 2017)

The second edition of Think #Digital First is an updated, and revised version of the original “Marketing Book Of The Year Finalist”; Think #Digital First.

Information I had previously shared around the social...


The New Influencers: A Marketer's Guide to the New Social Media

by Paul Gillin Quill Driver Books (April 01, 2007)

Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity—and credibility—with consumers, this practical guide offers proven strategies for organizations to leverage...


Reset

by James Rubin & Barie Carmichael Columbia University Press (January 09, 2018)

As consumers, our access to—and appetite for—information about what and how we buy continues to grow. Powered by social media, increasingly we look at the companies behind the products and are disappointed...


CareerKred

by Ryan Rhoten Strauss Consultants (April 07, 2017)

Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online.  This means it is now possible to make a first impression even while you sleep.  How does this...


Crushing It!

by Gary Vaynerchuk Harper Business (January 30, 2018)

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path...


Vlog Like a Boss

by Amy Schmittauer Author Academy Elite (January 31, 2017)

Vlog Like a Boss is the complete guide to video blogging.

Amy Schmittauer is the Vlog Boss. As a new media triple threat — YouTuber, keynote speaker and author — she coaches people to go after what they want...


The Kim Kardashian Principle

by Jeetendr Sehdev St. Martin's Press (March 20, 2017)

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

In the space of five years,...


Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes

by Perry Marshall, Keith Krance & Thomas Meloche Entrepreneur Press (November 01, 2014)

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY

Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the...


80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

by Perry Marshall & Richard Koch Entrepreneur Press (July 22, 2013)

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market —...


Fashion Accessories Business

by Eileen Figure Sandlin & Entrepreneur magazine Entrepreneur Press (September 16, 2013)

A billion-dollar industry, fashion accessories offer a world of business possibilities for stylish entrepreneurs like you! From jewelry and handbags to scarves and hats, Entrepreneur covers the hottest accessories...


Online Coupon or Daily Deal Business

by Rich Mintzer & Entrepreneur magazine Entrepreneur Press (September 16, 2013)

Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing… apps, which provide deals to mobile users wherever...


Ultimate Guide to YouTube for Business

by Jason R. Rich Entrepreneur Press (September 01, 2013)

From video production to promotion, author Jason R. Rich details how to use the power of YouTube to promote business brands, products, or services, ultimately attracting new customers. Unfamiliar entrepreneurs...


Retail in Detail

by Ronald L. Bond Entrepreneur Press (July 22, 2013)

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth...


Start Your Own Online Coupon or Daily Deal Business

by Rich Mintzer & Entrepreneur magazine Entrepreneur Press (August 19, 2013)

Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any...