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Twitter is Not a Strategy

by Tom Doctoroff St. Martin's Press (November 11, 2014)

In a cultural climate saturated by technology, marketing professionals have focused their energies on creating newer and more digital methods of advertising their brands, with the fear that if they don't embrace...

Mobile Influence

by Chuck Martin St. Martin's Press (June 11, 2013)

The explosion of mobile access across the globe has shaken the foundations of the traditional sales funnel, and businesses are scrambling to adapt and find new ways to tap into the market. For all their effort,...

Marketplace 3.0

by Hiroshi Mikitani St. Martin's Press (March 19, 2013)

The CEO behind Rakuten and Kobo reveals how his unique approach to empowerment and collaboration defies conventional wisdom, and isthe future of growth and globalization strategy.

If Web 2.0 described the shift...

The Edge

by Allen P. Adamson & Steve Forbes St. Martin's Press (January 08, 2013)

In the digital age, the old rules of marketing and branding are in desperate need of overhaul. Word of mouth has evolved to word of type as customers promote or deride products and services to a massive Internet...

The Kim Kardashian Principle

by Jeetendr Sehdev St. Martin's Press (March 21, 2017)

In the instant New York Times, Wall Street Journal and Washington Post bestseller, Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

In the space of five years,...

Exodus to the Virtual World

by Edward Castronova St. Martin's Press (November 27, 2007)

Virtual worlds have exploded out of online game culture and now capture the attention of millions of ordinary people: husbands, wives, fathers, mothers, workers, retirees. Devoting dozens of hours each week...