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The R. J. Reynolds Tobacco Company

by Nannie M. Tilley The University of North Carolina Press (July 25, 2018)

In this corporate history of the R. J. Reynolds Tobacco Company, Nannie M. Tilley recounts the story of Richard Joshua Reynolds and the vast R. J. Reynolds tobacco complex with precision and drama.

Reynolds's...


Franchising in America

by Thomas S. Dicke The University of North Carolina Press (December 15, 2017)

Using a series of case studies from five industries, Dicke analyzes franchising, a marketing system that combines large and small firms into a single administrative unit, strengthening both in the process. He...


Creating Consumers

by Carolyn M. Goldstein The University of North Carolina Press (May 28, 2012)

Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services...


West German Industry and the Challenge of the Nazi Past, 1945-1955

by S. Jonathan Wiesen The University of North Carolina Press (January 14, 2003)

In the aftermath of World War II and the Holocaust, West German industrialists faced a major crisis in their public image. With mounting revelations about the use of forced and slave labor, the "Aryanization"...


The American Synthetic Organic Chemicals Industry

by Kathryn Steen The University of North Carolina Press (August 03, 2014)

Prior to 1914, Germany dominated the worldwide production of synthetic organic dyes and pharmaceuticals like aspirin. When World War I disrupted the supply of German chemicals to the United States, American...


A History of the Book in America

by David Paul Nord, Joan Shelley Rubin & Michael Schudson The University of North Carolina Press (December 01, 2015)

The fifth volume of A History of the Book in America addresses the economic, social, and cultural shifts affecting print culture from World War II to the present. During this period factors such as the expansion...


A History of the Book in America

by Carl F. Kaestle & Janice A. Radway The University of North Carolina Press (December 01, 2015)

In a period characterized by expanding markets, national consolidation, and social upheaval, print culture picked up momentum as the nineteenth century turned into the twentieth. Books, magazines, and newspapers...


A History of the Book in America

by Robert A. Gross & Mary Kelley The University of North Carolina Press (July 15, 2010)

Volume Two of A History of the Book in America documents the development of a distinctive culture of print in the new American republic.

Between 1790 and 1840 printing and publishing expanded, and literate publics...


Working Knowledge

by Catherine L. Fisk The University of North Carolina Press (November 01, 2009)

Skilled workers of the early nineteenth century enjoyed a degree of professional independence because workplace knowledge and technical skill were their "property," or at least their attribute. In most sectors...


Empty Pleasures

by Carolyn de la Peña The University of North Carolina Press (September 27, 2010)

Sugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in the United States, Carolyn de la...


How Local Politics Shape Federal Policy

by Sarah S. Elkind The University of North Carolina Press (August 15, 2011)

Focusing on five Los Angeles environmental policy debates between 1920 and 1950, Sarah Elkind investigates how practices in American municipal government gave business groups political legitimacy at the local...


A History of the Book in America

by Scott E. Casper, Jeffrey D. Groves, Stephen W. Nissenbaum & Michael Winship The University of North Carolina Press (September 15, 2009)

Volume 3 of A History of the Book in America narrates the emergence of a national book trade in the nineteenth century, as changes in manufacturing, distribution, and publishing conditioned, and were conditioned...


Guaranteed Pure

by Timothy Gloege The University of North Carolina Press (April 27, 2015)

American evangelicalism has long walked hand in hand with modern consumer capitalism. Timothy Gloege shows us why, through an engaging story about God and big business at the Moody Bible Institute. Founded in...