Business & economics / Industries / Retailing

Best Selling

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Branding the Man

by Bertrand Pellegrin Allworth (February 16, 2010)

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same...


Mastering Social Selling Like a Boss

by Sylvie Lachkar & Hervé Kabla Editions Kawa (April 15, 2017)

Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools,...


Call of the Mall

by Paco Underhill Simon & Schuster (February 09, 2004)

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American...


But Wait ... There's More!

by Remy Stern HarperCollins e-books (October 06, 2009)

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the...