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Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace

by Ko Floor BIS Publishers (May 05, 2014)

Today's retail landscape is evolving rapidly. Retailers are increasingly becoming brands in their own right. Branding a Store analyses these changes, and the implications for retailers and consumers. This fascinating...


The Truth About Facebook - How to Use Facebook For Marketing and Advertising, and Much More -  The Facts You Should Know

by Todd Baird Emereo Publishing (October 24, 2012)

The Truth About Facebook - How to Use Facebook For Marketing and Advertising, and Much More - The Facts You Should Know


Twitter Marketing Tips - 3 Surprisingly Powerful Tips to Make Twitter Pay Off With No Costs Upfront - And Much More - 101 World Class Expert Facts, Hi

by Dwayne Brooks Emereo Publishing (October 24, 2012)

Twitter Marketing Tips - 3 Surprisingly Powerful Tips to Make Twitter Pay Off With No Costs Upfront - And Much More - 101 World Class Expert Facts, Hints, Tips and Advice on Twitter


Branding the Man

by Bertrand Pellegrin Allworth (February 16, 2010)

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same...


Value Creation and Opportunity Management in Africa's Leather Sector

by Mwinyikione Mwinyihija Hamilton Books (July 15, 2018)

The scope of the study reported in this book entails understanding the constraints and providing potential diagnostics to Africa’s leather sector, which is otherwise globally, one of the most lucrative agro-based...


Welcome to the Idiots

by Phil Davies Redvers Press (June 15, 2016)

A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business


Food Co-ops in America

by Anne Meis Knupfer Cornell University Press

In recent years, American shoppers have become more conscious of their food choices and have increasingly turned to CSAs, farmers' markets, organic foods in supermarkets, and to joining and forming new food...


Walmart in China

by Anita Chan ILR Press

Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly becoming a major retail presence there, with close to two hundred...


Mastering Social Selling Like a Boss

by Sylvie Lachkar & Hervé Kabla Editions Kawa (April 15, 2017)

Over the past decade, social networks have completely changed corporate communication modes, including commercial communication. Despite beginning as purely personal, social networks have become business tools,...


Reengineering Retail

by Doug Stephens & Joseph Pine Figure 1 Publishing (March 22, 2017)

PROVEN SERIES: Harold Kalman wrote the first edition thirty years ago to high acclaim, and did a Vancouver edition five years ago that continues to sell year after year. International travelers and architecture...


I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

by Rick Padulo Dundurn (March 26, 2012)

Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top...


Building a Housewife's Paradise

by Tracey Deutsch The University of North Carolina Press (May 01, 2010)

Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food...


Get the Growth You Want Right Now.

by Filip De Pessemier Skill Perfection Academy (February 15, 2017)

Perhaps you are doubting yourself competing with the big boys. Possibly you are looking to improve yourself and your business. Maybe sometimes you feel stuck or overwhelmed with all available information. 

Imagine...


Retail in Detail

by Ronald L. Bond Entrepreneur Press (July 22, 2013)

Since it was first published, Retail in Detail has helped tens of thousands of retail business owners successfully start and run their businesses. It has established a reputation as a no-nonsense, down-to-earth...


Call of the Mall

by Paco Underhill Simon & Schuster (February 09, 2004)

The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American...


But Wait ... There's More!

by Remy Stern HarperCollins e-books (October 06, 2009)

Whether it was a Ginsu knife, George Foreman Grill, Tony Robbins' motivational book, kitchen device by Ron Popeil, or any of the countless other famous products that have been marketed on infomercials over the...


How I Succeeded in Retirement and the Biway Story

by Mal Coven BPS Books (June 06, 2012)

Coven reveals the secrets behind his co-founding and development of the Biway, a discount chain that predated the coming of Wal-Mart to Canada. Over a twenty-eight-year tenure, the Biway grew to 249 stores across...


From Main Street to Mall: The Rise and Fall of the American Department Store

by Vicki Howard University of Pennsylvania Press (April 22, 2015)

Richly illustrated with archival photos, this comprehensive study of the American department store industry traces the changing economic and political contexts that brought about the decline of downtown shopping...