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Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

by Eric Dezenhall Twelve (October 07, 2014)

In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.

In boxing terms, a tough-looking fighter who can't take...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie Rank Books (August 03, 2014)

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Using Marginal Damages in Environmental Policy: A Study of Air Pollution in the United States

by Robert O. Mendelsohn & Nicholas Z. Muller AEI Press (January 19, 2013)

This technical volume makes the case that air pollution policy in the United States can be improved through consideration of both the marginal abatement costs facing regulated sources, and the marginal damages...


The A-List Playbook

by Leslie Gornstein Skyhorse (February 22, 2009)

If Hollywood is a sport, you want Leslie Gornstein on your team and this playbook in your ridiculously-oversized leather purse. The A-List Playbook is the perfect introduction for newcomers to the exciting alternate...


Social Media

by Regina Luttrell Rowman & Littlefield Publishers (August 01, 2018)

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s...


Steps

by Patricia Vaccarino Xanthus Publishing (January 11, 2018)

Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am...


A Practical Guide to Ethics in Public Relations

by Regina Luttrell & Jamie Ward Rowman & Littlefield Publishers (February 08, 2018)

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values...


How to Start a Home-based Public Relations Business

by Randi Minetor Globe Pequot Press (June 05, 2012)

Everything you need to know to run a profitable and satisfying public relations business from your home Learn all about generalization versus specialization, how to make and manage money, running an ethical...


Public Relations

by Ellen Gunning Gill Books (August 21, 2007)

Presents & positions the strategic roles and functions of Public Relations within general Marketing and Business objectives

Illustrates new examples, case studies, quotations, and current trends from established...


App Store Fame and Fortune With Public Relations

by Dave Boone's Struzzi eBookIt.com (February 21, 2013)

The success of app stores has put dollar signs in the eyes of many app developers.

Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines....


The Fixer

by Michael S. Sitrick Regnery Publishing (January 08, 2018)

In a fast-moving world that feeds on a 24-hour news cycle and spreads outrage like a virus, one wrong decision—or one bad tweet—can destroy a good reputation. Beloved celebrities can become pariahs. Ordinary...


Chief Crisis Officer

by James F. Haggerty American Bar Association (June 01, 2017)

An organization’s crisis response involves public communications response: ensuring the general public, media, employees and other stakeholders understand (1) what has happened, and (2) what you are doing...


How to Create a Trade Mark, Protect it and Build your Brand

by Liam M Birkett Liam Birkett (January 14, 2014)

You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money...


The Voice of Business

by Karen S. Miller The University of North Carolina Press (November 09, 2000)

In 1933, John W. Hill opened the New York office of what would

become the most important public relations agency in history:

Hill & Knowlton, Inc. By 1959, the combined sales of its

clients--which included Procter...


Ultimate Guide to Twitter for Business

by Ted Prodromou Entrepreneur Press (February 01, 2013)

Who should you follow? How many people should you follow? How often should you tweet?

Most people don’t get Twitter. Longtime internet guru Ted Prodromou shows you how to become someone who does. Set to prove...


Good for Business

by Andrew Benett, Ann O'Reilly, Cavas Gobhai & Greg Welch St. Martin's Press (September 15, 2009)

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations...


Lipstick on a Pig

by Torie Clarke Free Press (February 06, 2006)

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is refreshing...


Female Business Owners in Public Relations: Constructing Identity at Home and at Work

by Allison Weidhaas Lexington Books (May 12, 2016)

Female Business Owners in Public Relations examines how female business owners in public relations construct and communicate their personal and professional identities.


The Fall of Advertising and the Rise of PR

by Al Ries & Laura Ries HarperCollins e-books (March 17, 2009)

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history...


Creating a Culture of Integrity: Business Ethics for the 21st Century

by Andrea Spencer-Cooke & Fran van Dijk DoSustainability (July 13, 2015)

'Creating a Culture of Integrity' identifies the key actions sustainability and compliance officers can take to foster a cultural shift toward ethical business practices within their organisations.


Guerrilla P.R. 2.0

by Michael Levine HarperCollins e-books (October 06, 2009)

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal...


Speak with Power and Grace

by Linda D. Swink & Richard L. Weaver Skyhorse (February 05, 2015)

Drawing on her own successful experience and presenting advice from top female executives, Linda D. Swink guides women through each step of preparing for a speech and how to deliver it by using visual aids,...


The Reputation Risk Handbook: Surviving and Thriving in the Age of Hyper-Transparency

by Andrea Bonime-Blanc DoSustainability (September 25, 2014)

The Reputation Risk Handbook provides a clear framework to identify, manage and resolve reputation risk.


The First 100 Days on the Job: How to plan, prioritize and build a sustainable organisation

by Anne Augustine DoSustainability (November 01, 2012)

The First 100 Days on the Job' is for sustainability leaders - in organisations of any size or sector - who want to make an impact in their first one hundred days on the job, and set themselves up for long-term...