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What Kids Buy

by Robert H Reiher & Daniel Acuff Free Press (June 30, 2008)

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...


Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf Lexington Books (February 02, 2006)

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...


Absolute Value

by Itamar Simonson & Emanuel Rosen HarperBusiness (February 04, 2014)

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...


The Chasm Companion

by Paul Wiefels HarperCollins e-books (October 13, 2009)

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado,...


Marketing and experiential consumption

by Claire Roederer Éditions Ems (May 02, 2013)

Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


Creating the Perfect Design Brief

by Peter L. Phillips Allworth (July 01, 2012)

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing...


Conducting Personal Network Research

by Christopher McCarty, Miranda J. Lubbers, Raffaele Vacca & Jose Luis Molina The Guilford Press (February 22, 2019)

Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research. This approach offers powerful tools for capturing...


Spark

by Patricia Leavy The Guilford Press (October 22, 2018)

Professor Peyton Wilde has an enviable life teaching sociology at an idyllic liberal arts college--yet she is troubled by a sense of fading inspiration. One day an invitation arrives. Peyton has been selected...


The Villager

by Feyi Olubodun Tracey McDonald Publishers (February 05, 2018)

The Villager is essential reading for brand owners wishing to conquer new markets.

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in...


Creating Public Trust

by Barbara Kozuch & Zbyslaw Dobrowolski Peter Lang GmbH, Internationaler Verlag der Wissen (April 29, 2014)

The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves,...


Videography

by Hubert Knoblauch, René Tuma & Bernt Schnettler Peter Lang GmbH, Internationaler Verlag der Wissen (November 25, 2014)

This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical...


Sales Coaching by Benedict

by Karl Herndl Peter Lang GmbH, Internationaler Verlag der Wissen (June 17, 2014)

The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict,...


Commercial Integration between the European Union and Mexico

by Gerhard Niedrist Peter Lang GmbH, Internationaler Verlag der Wissen (June 11, 2014)

The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico’s second most important trading partner and an integral piece in the diversification...


Shopper Behavior at the Point of Purchase

by Toni Schmidt Peter Lang GmbH, Internationaler Verlag der Wissen (April 22, 2016)

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision...


Society 3.0

by Tracey Wilen-Daugenti Peter Lang Inc., International Academic Publishers (June 12, 2017)

Higher education in the U.S. has traditionally prepared students for work and social success, but with families, work, and society itself undergoing revolutionary change, is this preparation sufficient to develop...


Dynamics of International Advertising

by Barbara Mueller Peter Lang Inc., International Academic Publishers (August 14, 2017)

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of...


How to Carry Out Market Research

by 50MINUTES.Com 50Minutes.com (August 24, 2017)

Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.

If you are considering setting up your own business, then market...


Power Branding

by Steve McKee St. Martin's Press (January 07, 2014)

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running...


Summary: Fail Fast or Win Big

by BusinessNews Publishing Business Book Summaries (July 19, 2016)

The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".

This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that...


Summary: The Lean Product Playbook

by BusinessNews Publishing Business Book Summaries (July 19, 2016)

The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback".

This complete summary of the ideas from Dan Olsen's book "The...


Chasing Cool

by Noah Kerner & Gene Pressman Atria Books (May 01, 2007)

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers,...


Think!

by Michael R. LeGault Threshold Editions (January 03, 2006)

This isn't the time to Blink.

It's time to

THINK!

-- before it's too late.

Outraged by the downward spiral of American intellect and culture, Michael R. LeGault offers the flip side of Malcolm Gladwell's...


Why We Buy

by Paco Underhill Simon & Schuster (December 30, 2008)

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons...


The Customer Marketing Method

by Adam Curry & Jay Curry Free Press (January 18, 2002)

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten...


The 22 Immutable Laws of Branding

by Al Ries & Laura Ries HarperCollins e-books (October 06, 2009)

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is...


Gestalt Psychology for Marketing and Leadership

by 50MINUTES.Com 50Minutes.com (September 01, 2015)

Influence customer perceptions and make your advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information...


The Marketing Mix

by 50MINUTES.Com 50Minutes.com (September 01, 2015)

Master the 4 Ps of marketing 

This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.

In 50 minutes you...


The Checklist Book: Twitter Edition

by A.J. Hammond Lapre & Christopher Gallegos eBookIt.com (February 21, 2013)

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started?

The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed...