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Marketing High Technology

by William H. Davidow Free Press (June 02, 1986)

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout HarperCollins e-books (October 13, 2009)

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.