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Scientific Advertising

by De Clau C. Hopkins Dancing Unicorn Books (December 21, 2016)

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....


The Engaged Customer

by Hans Peter Brondmo HarperCollins e-books (October 13, 2009)

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...


The Art of Hustling

by Dj Sbu & Farai Gundan Tracey McDonald Publishers (October 29, 2018)

Persuasiveness.

Influence.

A certain something that makes it impossible for people to say no.

Call it what you will, some people have it. DJ Sbu certainly does. It’s the quality that has helped him evolve from...


Social Media Strategy

by Keith A. Quesenberry Rowman & Littlefield Publishers (July 09, 2018)

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in...


The Organic Profit

by Andrew N. Case University of Washington Press (March 06, 2018)

From green-lifestyle mavens who endorse products on social media to natural health activists sponsored by organic food companies, the marketplace for advice about how to live life naturally is better stocked...


Ultimate Guide to Facebook Advertising

by Perry Marshall, Keith Krance & Thomas Meloche Entrepreneur Press (November 14, 2017)

Now in its third edition, the Ultimate Guide to Facebook Advertising walks readers through the set-up process, introduces the new apps and services, and brings them up-to-speed as they get an education on all...


Welcome to the Idiots

by Phil Davies Redvers Press (June 15, 2016)

A Business Memoir including 236 insights into the mistakes pitfals and pratfalls of building a business


Ultimate Guide to Google AdWords

by Perry Marshall, Mike Rhodes & Bryan Todd Entrepreneur Press (October 10, 2017)

Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users...


Ultimate Guide to Instagram for Business

by Kim Walsh Phillips Entrepreneur Press (May 16, 2017)

Social media marketing expert and strategist Kim Walsh Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with...


The Direct Mail Solution

by Craig Simpson & Dan S. Kennedy Entrepreneur Press (January 20, 2014)

Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly...


Copywriting For Beginners Guide: The Ultimate Copywriter's Handbook to Writing Powerful Advertising, Sales and Marketing Copy

by Robert Alderman Mihails Konoplovs (February 17, 2015)

Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized...


Youtube For Beginners: Learn The Basics of Youtube, Get More Views, Likes, Attract New Subscribers, Earn Money Secrets Guide

by Joseph Joyner Mihails Konoplovs (October 28, 2015)

There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and...