Tracey McDonald Publishers / Business & economics / Marketing

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The Art of Hustling

by Dj Sbu & Farai Gundan Tracey McDonald Publishers (October 29, 2018)

Persuasiveness.

Influence.

A certain something that makes it impossible for people to say no.

Call it what you will, some people have it. DJ Sbu certainly does. It’s the quality that has helped him evolve from...


Swimming with Sharks

by Gavin Moffat Tracey McDonald Publishers (October 22, 2018)

Swimming with Sharks will inspire a-ha moments that will make it more fun to be at work, or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building...


The Villager

by Feyi Olubodun Tracey McDonald Publishers (February 05, 2018)

The Villager is essential reading for brand owners wishing to conquer new markets.

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in...


The Best Dick

by Mike Sharman Tracey McDonald Publishers (October 30, 2017)

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year...


Ladders & Trampolines

by Musa Kalenga Tracey McDonald Publishers (October 15, 2016)

Dynamic young business marketer and strategist Musa Kalenga introduces us to Ladders and Trampolines, his model for how to be effective in the competitive arena of contemporary marketing. The concept of a Ladder...