St. Martin's Press / Business & economics / Marketing

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Rainmaking Presentations

by Joseph Sommerville St. Martin's Press (March 17, 2009)

Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations, author Joe Sommerville shows professionals...


BrandDigital

by Allen P. Adamson St. Martin's Press (August 19, 2008)

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding...


Power Branding

by Steve McKee St. Martin's Press (January 07, 2014)

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running...


Mao in the Boardroom

by Gabriel Stricker St. Martin's Press (June 28, 2003)

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of...


Billions

by Tom Doctoroff & Martin Sorrell St. Martin's Press (April 07, 2015)

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with...