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What Women Want

by Paco Underhill Simon & Schuster (July 06, 2010)

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly."...


On Great Service

by Leonard L. Berry Simon & Schuster (April 01, 1995)

Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to determine exactly what to improve...


The Power of Glamour

by Virginia Postrel Simon & Schuster (February 25, 2009)

In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an...


Contagious: Why Things Catch On

by Jonah Berger Simon & Schuster (March 05, 2013)

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and...


Microtrends Squared

by Mark Penn & Meredith Fineman Simon & Schuster (March 20, 2018)

Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future...


It Only Takes One

by John Emmerling Simon & Schuster (September 24, 2016)

“A lively and informative account of the creative process and how it works by someone who obviously knows.” —George Plimpton, editor of The Paris Review

“Finally, a GPS for finding your great ideas.”...


Clients for Life

by Jagdish Sheth & Andrew Sobel Simon & Schuster (February 21, 2001)

Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for -- the first in-depth, client-tested guide to developing lasting business relationships....


Selling the Wheel

by Jeff Cox & Howard Stevens Simon & Schuster (January 24, 2001)

Selling the Wheel is a fascinating story about sales and marketing written in the form of an ancient parable: Once upon a time, long ago, a resourceful fellow named Max came up with a brilliant idea and invented...


Why We Buy

by Paco Underhill Simon & Schuster (December 30, 2008)

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons...


Permission Marketing

by Seth Godin Simon & Schuster (July 14, 1999)

The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing" -- the groundbreaking concept that enables marketers to shape their message so that consumers will...


Design to Grow

by David Butler & Linda Tischler Simon & Schuster (February 10, 2015)

Expert advice from Coca-Cola’s Vice President of Innovation and Entrepreneurship: Learn how the world’s largest beverage brand uses design to grow its business by combining the advantages of a large-scale...