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Social Media Strategy

by Keith A. Quesenberry Rowman & Littlefield Publishers (July 09, 2018)

Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Second Edition is a blueprint for the practice of marketing communications, advertising and public relations in...

Social Media

by Regina Luttrell Rowman & Littlefield Publishers (August 01, 2018)

Updated to reflect the latest technological innovations—and challenges—Social Media: How to Engage, Share, and Connect will help readers understand and successfully use today’s social media tools. Luttrell’s...

Engaging Data

by Trinette Marquis Rowman & Littlefield Publishers (June 04, 2018)

The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important...

A Practical Guide to Ethics in Public Relations

by Regina Luttrell & Jamie Ward Rowman & Littlefield Publishers (February 08, 2018)

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values...

Integrated Marketing Communication

by Robyn Blakeman Rowman & Littlefield Publishers (January 30, 2018)

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers...

Law & Advertising

by Dean K. Fueroghne Rowman & Littlefield Publishers (March 01, 2017)

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection...

The Activation Imperative: How to Build Brands and Business by Inspiring Action

by Laurence Minsky, William Rosen & Rory Sutherland Rowman & Littlefield Publishers (November 29, 2016)

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond...

Maximize Your School Marketing

by Johanna M. Lockhart Rowman & Littlefield Publishers (September 29, 2016)

Maximize Your School Marketing offers school administrators effective ways to enhance their existing school marketing strategy using the essential elements of public relations, media relations, social media,...

Fundamentals of School Marketing

by Johanna M. Lockhart Rowman & Littlefield Publishers (August 30, 2016)

Fundamentals Of School Marketing is designed to help school administrators apply the knowledge and tools used successfully in the private sector to organize, implement, and maintain an integrated marketing program...