Peter Lang GmbH, Internationaler Verlag der Wissen / Business & economics / Marketing

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Creating Public Trust

by Barbara Kozuch & Zbyslaw Dobrowolski Peter Lang GmbH, Internationaler Verlag der Wissen (April 29, 2014)

The aim of this book is to outline an organisational perspective in exploring public trust. A public management model, adopted for ongoing considerations, covers both changes in public organisations themselves,...


Videography

by Hubert Knoblauch, René Tuma & Bernt Schnettler Peter Lang GmbH, Internationaler Verlag der Wissen (November 25, 2014)

This book provides an overview of the current state of video analysis, including the most recent developments in this rapidly growing field. It covers various methodological approaches. The authors address practical...


Sales Coaching by Benedict

by Karl Herndl Peter Lang GmbH, Internationaler Verlag der Wissen (June 17, 2014)

The starting point for this book was the author’s experience that much of what happens in sales happens randomly and incidentally. While searching for a proven structure he discovered the Rule of St Benedict,...


Commercial Integration between the European Union and Mexico

by Gerhard Niedrist Peter Lang GmbH, Internationaler Verlag der Wissen (June 11, 2014)

The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico’s second most important trading partner and an integral piece in the diversification...


Shopper Behavior at the Point of Purchase

by Toni Schmidt Peter Lang GmbH, Internationaler Verlag der Wissen (April 22, 2016)

This book explores two central aspects of shopper behavior at the POP: decision-making itself and how it is affected by in-store and out-of-store factors, with a focus on the role of in-store attention, post-decision...


Contextual Approaches in Communication

by Corina Daba-Buzoianu, Hasan Arslan & Mehmet Ali Icbay Peter Lang GmbH, Internationaler Verlag der Wissen (October 16, 2015)

Contexual Approaches in Communication is a collection of papers by researchers from several different institutions on a wide range of communication issues: social responsibility, social media, cyberbullying,...


Perspectives in Communication Studies

by Ayse Binay Kurultay & Burcu Sabuncuoglu Peksevgen Peter Lang GmbH, Internationaler Verlag der Wissen (August 19, 2016)

This book brings together friends and colleagues of Prof. Dr. Ayseli Usluata who cherish her as a person as well as an academic. As we have all experienced, Prof. Usluata’s major passion is advancing academia...