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Rocking the Ages: The Yankelovich Report on Generational Marketing

by J. Walker Smith HarperCollins e-books (December 28, 2010)

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes,...


The 24-Hour Customer

by Adrian C. Ott HarperCollins e-books (August 10, 2010)

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an...


The Engaged Customer

by Hans Peter Brondmo HarperCollins e-books (October 13, 2009)

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...


Generation Ageless

by J. Walker Smith & Ann S. Clurman HarperCollins e-books (October 13, 2009)

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers

Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age...


The Chasm Companion

by Paul Wiefels HarperCollins e-books (October 13, 2009)

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado,...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler HarperCollins e-books (October 13, 2009)

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Punk Marketing

by Richard Laermer & Mark Simmons HarperCollins e-books (October 13, 2009)

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations...


Shopportunity!

by Kate Newlin HarperCollins e-books (March 17, 2009)

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring...


The 22 Immutable Laws of Branding

by Al Ries & Laura Ries HarperCollins e-books (October 06, 2009)

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is...


War in the Boardroom

by Al Ries & Laura Ries HarperCollins e-books (October 06, 2009)

Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think

There's a reason...


Mavericks at Work

by William C. Taylor & Polly G. Labarre HarperCollins e-books (March 17, 2009)

Business as usual is a bust . . .

In industry after industry, organizations that were once dismissed as upstarts, wildcards—mavericks—are making serious waves and growing fast. From high-profile innovators...


The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two

by Al Ries & Jack Trout HarperCollins e-books (October 13, 2009)

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.


Crossing the Chasm: Marketing and Selling Technology Project

by Geoffrey A. Moore HarperCollins e-books (March 17, 2009)

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This...