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Managing with Dual Strategies

by Derek F. Abell Free Press (June 15, 2010)

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic...

The Power of Co-Creation

by Venkat Ramaswamy & Francis J. Gouillart Free Press (October 05, 2010)

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks...

Conflict And The Web Of Group Affiliations

by George Simmel Free Press (June 15, 2010)

Two major essays on the dynamics of social organization by the great German philosopher and social theorist Georg Simmel.

Diffusion of Innovations, 4th Edition

by Everett M. Rogers Free Press (July 06, 2010)

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and


Marketing Places

by Philip Kotler Free Press (January 15, 2002)

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...

Marketing High Technology

by William H. Davidow Free Press (June 02, 1986)

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices...

What Kids Buy

by Robert H Reiher & Daniel Acuff Free Press (June 30, 2008)

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...

The Real Pepsi Challenge

by Stephanie Capparell Free Press (January 09, 2007)

In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book...

Brand Portfolio Strategy

by David A. Aaker Free Press (December 01, 2009)

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support...

The Face-to-Face Book

by Ed Keller & Brad Fay Free Press (May 22, 2012)


Winner of the American Marketing Association’s Berry-AMA prize

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American...

The Pirate's Dilemma

by Matt Mason Free Press (January 08, 2008)

It started with punk. Hip-hop, rave, graffiti, and gaming took it to another level, and now modern technology has made the ideas and innovations of youth culture increasingly intimate and increasingly global...

The New Culture of Desire

by Melinda Davis Free Press (October 01, 2002)

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...

The New Market Leaders

by Fred Wiersema Free Press (April 18, 2002)

In the decade since Fred Wiersema coauthored the #1 bestseller The Discipline of Market Leaders, a momentous shift has occured. We have entered an age of customer scarcity--an age in which exciting, often unorthodox...

Counterintuitive Marketing

by Peter C. Krieg & Kevin J. Clancy Free Press (February 21, 2001)

Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising...

Mind Your X's and Y's

by Lisa Johnson Free Press (September 13, 2006)

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of...

Street Fighter Marketing Solutions

by Jeff Slutsky Free Press (September 18, 2007)

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting...

Experiential Marketing

by Bernd H. Schmitt Free Press (December 11, 2000)

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.

Moving beyond traditional...

Managing New Product and Process Development

by Steven C. Wheelwright Free Press (July 06, 2010)

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors...

The Elegant Solution

by Matthew E. May & Kevin Roberts Free Press (October 10, 2006)

"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for...


by Noah J. Goldstein, Steve J. Martin & Robert Cialdini Free Press (June 10, 2008)

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers...

The Real Toy Story

by Eric Clark Free Press (January 09, 2007)

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...

Diffusion of Innovations, 5th Edition

by Everett M. Rogers Free Press (August 05, 2003)

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.

In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at...


by Patrick Hanlon Free Press (January 24, 2006)

In one of the most original books of its kind ever written, Patrick Hanlon explains how the most powerful brands create a community of believers around the brand, revealing the seven components that will help...

The Influentials

by Edward Keller & Jonathan Berry Free Press (January 07, 2003)

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.

Who are they? The most influential Americans—the...

Managing Customer Value

by Bradley Gale Free Press (November 24, 2009)

Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale....

Marketing Aesthetics

by Alex Simonson & Bernd H. Schmitt Free Press (August 30, 1997)

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their...

Service Breakthroughs

by James L. Heskett Free Press (September 17, 1990)

What Do Citicorp, UPS and Marriott have in common? They are "breakthrough" service providers,

firms that changed the rules of the game in their respective industries by consistently meeting or exceeding customer...

BRAND sense

by Martin Lindstrom & Philip Kotler Free Press (June 16, 2008)

In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently...

Marketing to Generation X

by Karen Ritchie Free Press (June 19, 2008)

As so-called baby boomers age, there has arisen a new generation to be categorized, characterized, analyzed, stereotyped, written about, targeted, and advertised and sold to. And apparently none of this can...

Leading Product Development

by Steven C. Wheelwright Free Press (October 01, 1994)

In their groundbreaking book Revolutionizing Product Development, Steven C. Wheelwright and Kim B. Clark demonstrated how project leaders for product development could apply new innovations to bring products...

Simplicity Marketing

by Steven M. Cristol & Peter Sealey Free Press (March 11, 2001)

For more than half a century, marketers have bombarded customers with more and more choices in products and services. What is the result? Unprecedented anxiety. Our mental circuit breakers are on overload. In...

Techno-Ready Marketing

by Charles L. Colby & A. Parasuraman Free Press (October 05, 2001)

Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing...

The Market Driven Organization

by George S Day Free Press (November 19, 1999)

For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given...

Brand Leadership

by Erich Joachimsthaler & David A. Aaker Free Press (September 29, 2009)

Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand leadership.

For the first time, Aaker and coauthor Erich...

Managing Imitation Strategies

by Steven P. Schnaars Free Press (June 19, 2008)

Pioneers -- those innovative "first movers" who enter markets before competitors - are often deified as engines of economic growth while imitators are generally scorned as copycats and shameful followers. But...

Managing Brand Equity

by David A. Aaker Free Press (December 01, 2009)

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary...

Kotler On Marketing

by Philip Kotler Free Press (September 29, 1999)

Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his...

The Customer Marketing Method

by Adam Curry & Jay Curry Free Press (January 18, 2002)

Today the hottest new area of marketing is Customer Relationship Management (CRM) -- the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten...

Driving Customer Equity

by Valarie A. Zeithaml, Katherine N Lemon & Roland T Rust Free Press (February 21, 2001)

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease...

Discovering the Soul of Service

by Leonard L. Berry Free Press (July 13, 1999)

This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining...

Idea Of Civil Society

by Adam Seligman Free Press (September 28, 1992)

As the countries of East-Central Europe struggle to create liberal democracy and the United States and other Western nations attempt to rediscover their own tarnished civil institutions, Adam Seligman identifies...

Building Strong Brands

by David A. Aaker Free Press (November 08, 2011)

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value...

The Power of Product Platforms

by Alvin P. Lehnerd & Marc H. Meyer Free Press (November 01, 2011)

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at...

Markets and Majorities

by Steven M. Sheffrin Free Press (June 15, 2010)

America's government intervenes in almost every aspect of its citizens' daily lives. From the air we breathe, to our health, wealth, and security, Americans wade through a vast political ocean. Unfortunately,...

Delivering Quality Service

by Valarie A. Zeithaml Free Press (May 11, 2010)

Excellence in customer service is the hallmark of success in service industries and among manufacturers of products that require reliable service. But what exactly is excellent service? It is the ability to...

Build Your Own Garage

by Bernd H. Schmitt & Laura Brown Free Press (May 11, 2010)

Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk,...

Marketing Services

by Leonard L. Berry Free Press (September 30, 1991)

Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop...