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Marketing Hope

by Leonie Schiffauer Berghahn Books (May 01, 2019)

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American...


Connected Strategy

by Nicolaj Siggelkow & Christian Terwiesch Harvard Business Review Press (April 30, 2019)

The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly...


Conducting Personal Network Research

by Christopher McCarty, Miranda J. Lubbers, Raffaele Vacca & Jose Luis Molina The Guilford Press (February 22, 2019)

Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research. This approach offers powerful tools for capturing...