Allworth / Business & economics / Marketing

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Results : 1 - 13 of 13 Sorted by : 

Marketing Interior Design

by Lloyd Princeton Allworth (February 16, 2010)

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to...


Website Branding for Small Businesses

by Nathalie Nahai Allworth (April 22, 2014)

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly...


Branding for Bloggers

by New York Institute of Career Development & Zach Heller Allworth (March 22, 2013)

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful...


Citizen Brand

by Marc Gobe Allworth (September 02, 2006)

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé...


Creating the Perfect Design Brief

by Peter L. Phillips Allworth (July 01, 2012)

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing...


The Profitable Artist

by Artspire Allworth (November 15, 2011)

While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists, the expert staff of the New...


Branding the Man

by Bertrand Pellegrin Allworth (February 16, 2010)

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same...


Starting Your Career as an Interior Designer

by Robert K. Hale & Thomas L. Williams Allworth (August 02, 2016)

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing...


How to Sell Anything

by Jeremy Cassell & Tom Bird Allworth (May 01, 2013)

Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry...


Rebuilding the Brand

by Clyde Fessler Allworth (October 08, 2013)

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders...


Starting Your Career as a Freelance Web Designer

by Neil Tortorella Allworth (September 26, 2011)

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella,...


Brand Thinking and Other Noble Pursuits

by Debbie Millman & Rob Walker Allworth (May 01, 2013)

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista...


Marketing Illustration

by Marshall Arisman & Steven Heller Allworth (February 23, 2010)

The market for illustration is changing. How can illustrators survive and thrive?  Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics,...