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Hardcore Inventing

by Robert Yonover & Ellie Crowe Skyhorse (October 21, 2014)

You’ve come up with a great solution to a persistent problem—an invention that will help thousands of people. But what do you have to do to turn it into a reality? Robert Yonover uses his experiences from...


Fire the Web Committee

by Michael Sr. Reynolds eBookIt.com (February 21, 2013)

When most organizations embark on the task of creating a new website, the first thing they do is put together a committee. Then, that committee gets together and tries to figure out all the ins and outs of a...


Marketing Interior Design

by Lloyd Princeton Allworth (February 16, 2010)

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to...


How to Perform Online Reputation Management - The Guide to Proactive Reputation Management, Reputation Monitoring and Crisis Management

by Anne Marie Rank Books (August 03, 2014)

Your reputation is at stake on Internet. Anyone, including your competitors and enemies, can destroy your reputation and bankrupt your business overnight with fake negative reviews and false allegations. With...


Website Branding for Small Businesses

by Nathalie Nahai Allworth (April 22, 2014)

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly...


Real Estate Investor's Guide: Using YouTube To Generate Leads, Flip Properties & Make Money

by Matt Andrews eBookIt.com (August 05, 2013)

A message from the author:

These are methods that I am using right now to find qualified buyer leads for investment real estate. This blueprint is easy to understand & implement. It can be used by real estate...


Business Development and Marketing for Lawyers

by Justin Grensing & Linda Pophal eBookIt.com (June 11, 2013)

Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from–which can...


Blogging by Million, Earn by Millions

by Laura Maya eBookIt.com (May 02, 2013)

Many subjects relevant to life and living are not taught in school. One of them is â??How to Get Rich'.

When you work for someone else, your salary is determined by that person; a portion of that salary will...


Branding for Bloggers

by New York Institute of Career Development & Zach Heller Allworth (March 22, 2013)

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful...


How To Write a Business Proposal and Other Marketing Documents

by Lanette Inc. Zavala eBookIt.com (February 21, 2013)

Building a small business or establishing yourself as a marketing executive can prove to be the toughest of challenges in your career. But it can also be one of the most rewarding decisions a hard-working achiever...


Citizen Brand

by Marc Gobe Allworth (September 02, 2006)

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé...


Creating the Perfect Design Brief

by Peter L. Phillips Allworth (July 01, 2012)

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing...


Blue Ocean Classics

by W. Chan Kim & Renée A. Mauborgne Harvard Business Review Press (July 16, 2019)

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business forever with their path-breaking "blue ocean strategy," a new model for creating uncontested markets that unlock all...


Marketing Hope

by Leonie Schiffauer Berghahn Books (May 01, 2019)

Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American...


Connected Strategy

by Nicolaj Siggelkow & Christian Terwiesch Harvard Business Review Press (April 30, 2019)

The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly...


Conducting Personal Network Research

by Christopher McCarty, Miranda J. Lubbers, Raffaele Vacca & Jose Luis Molina The Guilford Press (February 22, 2019)

Written at an introductory level, and featuring engaging case examples, this book reviews the theory and practice of personal and egocentric network research. This approach offers powerful tools for capturing...


Accessing the Media

by Jill Osborn Skyhorse (May 15, 2018)

Accessing the Media takes the reader behind the scenes to understand how best to work with press to get publicity. Perfect for politicians, business leaders, lobbyists, and media junkies, this reference provides...


The Bridge to Growth

by Jude Rake Skyhorse (July 04, 2017)

A recent study revealed that only 21 percent of workers feel engaged and truly committed to their company’s success and goals. They don’t know how their work connects to their company’s goals or understand...


The Profitable Artist

by Artspire Allworth (November 15, 2011)

While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists, the expert staff of the New...


Branding the Man

by Bertrand Pellegrin Allworth (February 16, 2010)

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same...


Starting Your Career as an Interior Designer

by Robert K. Hale & Thomas L. Williams Allworth (August 02, 2016)

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing...


How to Sell Anything

by Jeremy Cassell & Tom Bird Allworth (May 01, 2013)

Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry...


Rebuilding the Brand

by Clyde Fessler Allworth (October 08, 2013)

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders...


The Profitable Artist

by New York Foundation for the Arts, Felicity Hogan, Peter Cobb & Michael Royce Allworth (August 14, 2018)

"The Profitable Artist's chapters address a spectrum of practical topics for working artists." —Artsy.net

The Indispensable Roadmap Artists Need to Navigate Their Careers

While all art is unique, the challenges...


Starting Your Career as a Freelance Web Designer

by Neil Tortorella Allworth (September 26, 2011)

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella,...


The Art of Hustling

by Dj Sbu & Farai Gundan Tracey McDonald Publishers (October 29, 2018)

Persuasiveness.

Influence.

A certain something that makes it impossible for people to say no.

Call it what you will, some people have it. DJ Sbu certainly does. It’s the quality that has helped him evolve from...


App Store Fame and Fortune With Public Relations

by Dave Boone's Struzzi eBookIt.com (February 21, 2013)

The success of app stores has put dollar signs in the eyes of many app developers.

Aside from the potential payoff in terms of app sales, high profile acquisitions of app developers continue to make headlines....


Brand Thinking and Other Noble Pursuits

by Debbie Millman & Rob Walker Allworth (May 01, 2013)

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista...


Marketing Illustration

by Marshall Arisman & Steven Heller Allworth (February 23, 2010)

The market for illustration is changing. How can illustrators survive and thrive?  Illustration students, educators, and working artists will find illuminating commentary on editorial, graphic novels, comics,...


101 Book Marketing Ideas for All Budgets

by Bo Bennett & Ryan Levesque eBookIt.com (July 06, 2016)

An analysis of U.S. ISBN data by ProQuestª affiliate Bowkerª reveals that the number of self-published titles in 2013 increased to more than 458,564–and this is only for self-published titles. No matter...


Australian Management Essentials: Just about everything the Australian Manager needs to know

by Neil Flanagan & Jarvis Finger Woodslane Press (August 28, 2015)

Australian Management Essentials is the most comprehensive book about management available. This invaluable reference covers all topics essential to senior managers, front-line managers and supervisors.


The Power of Promotion!  On-line Marketing For Toastmasters Club Growth

by Rae Stonehouse eBookIt.com (November 12, 2015)

For many Toastmasters Clubs, one of the biggest challenges in running a successful and productive club is maintaining a constant flow of visitors to attend and join you and your fellow Toastmasters as a member....


Admen, Mad Men, and the Real World of Advertising

by Dave Marinaccio Arcade (November 03, 2015)

A bestselling author and advertising veteran shares a life’s lessons from the ad trade.

Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young...


The Checklist Book: Twitter Edition

by A.J. Hammond Lapre & Christopher Gallegos eBookIt.com (February 21, 2013)

Have you always wanted to "master" Twitter to boost your business or non-profit but didn't have the know-how to get started?

The Checklist Book: Twitter is a condensed, "just give me the good stuff" book designed...


Business Charisma: The Magnetism of Personality, Presence, and Customer Engagement

by Kordell Norton eScholars, LLC (August 19, 2015)

How Great Organizations Engage and Win the Customers Again and Again

With today's choices, Customer Service is not enough to even get into the game! Business needs a weapon to take leadership, sales, marketing,...


Maximizing LinkedIn for Sales and Social Media Marketing: An Unofficial, Practical Guide to Selling & Developing B2B Business On LinkedIn

by Neal Schaffer eBookIt.com (August 07, 2011)

Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies...


Doing Good Better

by Edgar Stoesz Good Books (June 09, 2015)

This trusted handbook for nonprofit board service is newly revised and includes new case studies and even more tips and ideas from the trenches of nonprofit board work. Doing Good Better is approachable wisdom....