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Results : 1 - 18 of 18 Sorted by : 

Customer Relationship Management

by 50MINUTES.Com 50Minutes.com (August 24, 2017)

Understand customer relationship management in no time! Find out everything you need to know about this powerful tool with this practical and accessible guide.

Customer relationship management is a valuable tool...


How to Carry Out Market Research

by 50MINUTES.Com 50Minutes.com (August 24, 2017)

Ready to take your business to the next level? Find out everything you need to know about effective market research with this practical guide.

If you are considering setting up your own business, then market...


Personal Branding - Market Yourself!

by 50MINUTES.Com 50Minutes.com (July 02, 2017)

Ready to take your career to the next level? Find out everything you need to know about personal branding with this practical guide.

Personal branding is a relatively new concept but it can be adopted and applied...


Lean Smarketing

by Nikolaas Van Riet Die Keure Publishing (May 18, 2017)

This booklet’s goal is to provide an introduction to smarketing and hopes to provide some new tactics, based on growth hacking, in implementing a smarketing approach. 

For readers new to this field, and to...


Rainmaking Presentations

by Joseph Sommerville St. Martin's Publishing Group (March 17, 2009)

Most professionals don't enjoy marketing. Even when they have a service they know will benefit the customer, they are reluctant to market it. In Rainmaking Presentations, author Joe Sommerville shows professionals...


BrandDigital

by Allen P. Adamson St. Martin's Press (August 19, 2008)

Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding...


Power Branding

by Steve McKee St. Martin's Press (January 07, 2014)

Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running...


Mao in the Boardroom

by Gabriel Stricker St. Martin's Press (June 28, 2003)

Steve Jobs, Richard Branson, and Ben and Jerry may think they were the first guerrilla marketers, but Mao beat them to the punch years ago. Get ready for the lessons of success from the original "Chairman" of...


Summary: Fail Fast or Win Big

by BusinessNews Publishing Business Book Summaries (July 19, 2016)

The must-read summary of Bernhard Schroeder's book: "Fail Fast or Win Big: The Start-Up Plan for Starting Now".

This complete summary of the ideas from Bernhard Schroeder's book "Fail Fast or Win Big" shows that...


Summary: The Lean Product Playbook

by BusinessNews Publishing Business Book Summaries (July 19, 2016)

The must-read summary of Dan Olsen's book: "The Lean Product Playbook: How to Innovate With Minimum Viable Products and Rapid Customer Feedback".

This complete summary of the ideas from Dan Olsen's book "The...


Lean Pricing

by Omar Mohout Die Keure Publishing (December 09, 2015)

Pricing is hard as it determines your market position, whether your customers buy from you and whether you can provide the level of service required by those customers

Lean Pricing is a practical toolkit that...


Gestalt Psychology for Marketing and Leadership

by 50MINUTES.Com 50Minutes.com (September 01, 2015)

Influence customer perceptions and make your advertising more memorable!

This book is a practical and accessible guide to understanding and implementing Gestalt psychology, providing you with the essential information...


Maslow's Hierarchy of Needs

by 50MINUTES.Com 50Minutes.com (August 16, 2015)

Understand the true foundations of human motivation

This book is a practical and accessible guide to understanding and implementing Maslow’s Hierarchy of Needs, providing you with the essential information...


Pareto's Principle

by 50Minutes 50Minutes.com (August 16, 2015)

Expand your business with the 80/20 rule!

This book is a practical and accessible guide to understanding and implementing Pareto’s Principle, providing you with the essential information and saving time.

In...


The Marketing Mix

by 50MINUTES.Com 50Minutes.com (September 01, 2015)

Master the 4 Ps of marketing 

This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time.

In 50 minutes you...


Benchmarking for Businesses

by 50MINUTES.Com 50Minutes.com (September 16, 2015)

Measure and improve your company's performance

This book is a practical and accessible guide to understanding and implementing benchmarking, providing you with the essential information and saving time.

 In 50...


The Competitive Power of the Product Lifecycle

by 50MINUTES.Com 50Minutes.com (September 16, 2015)

The fundamental stages behind every product

This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving...


Billions

by Tom Doctoroff & Martin Sorrell St. Martin's Press (April 07, 2015)

This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer--all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with...