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It's Your Move

by Josh Altman HarperOne (September 29, 2015)

A Wall Street Journal Bestseller

One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights...


Hardcore Inventing

by Robert Yonover & Ellie Crowe Skyhorse (October 21, 2014)

You’ve come up with a great solution to a persistent problem—an invention that will help thousands of people. But what do you have to do to turn it into a reality? Robert Yonover uses his experiences from...


Captivology

by Ben Parr HarperOne (March 03, 2015)

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work,...


Marketing Interior Design

by Lloyd Princeton Allworth (February 16, 2010)

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to...


Born to Buy: The Commercialized Child and the New Consumer Cult

by Juliet B. Schor Scribner (August 19, 2014)

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising...


Managing with Dual Strategies

by Derek F. Abell Free Press (June 15, 2010)

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin Editions Kawa (March 07, 2014)

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


Website Branding for Small Businesses

by Nathalie Nahai Allworth (April 22, 2014)

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly...


The Power of Co-Creation

by Venkat Ramaswamy & Francis J. Gouillart Free Press (October 05, 2010)

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks...


Conflict And The Web Of Group Affiliations

by George Simmel Free Press (June 15, 2010)

Two major essays on the dynamics of social organization by the great German philosopher and social theorist Georg Simmel.


What Women Want

by Paco Underhill Simon & Schuster (July 06, 2010)

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly."...


Diffusion of Innovations, 4th Edition

by Everett M. Rogers Free Press (July 06, 2010)

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third...


Marketing Places

by Philip Kotler Free Press (January 15, 2002)

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


Marketing High Technology

by William H. Davidow Free Press (June 02, 1986)

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices...


On Great Service

by Leonard L. Berry Simon & Schuster (April 01, 1995)

Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to determine exactly what to improve...


What Kids Buy

by Robert H Reiher & Daniel Acuff Free Press (June 30, 2008)

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...


The Real Pepsi Challenge

by Stephanie Capparell Free Press (January 09, 2007)

In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book...


Brand Portfolio Strategy

by David A. Aaker Free Press (December 01, 2009)

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support...


The Power of Glamour

by Virginia Postrel Simon & Schuster (February 25, 2009)

In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an...


Marketing Trends (english version)

by Pedro BARBOSA Vida Económica Editorial (July 19, 2013)

Writing a book is one of the biggest learning processes that I have experienced.

I learned at every stage, with every person that I interacted with and with each hand that wrote Marketing Trends with me. Even...


Rocking the Ages: The Yankelovich Report on Generational Marketing

by J. Walker Smith HarperCollins e-books (December 28, 2010)

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes,...


The 24-Hour Customer

by Adrian C. Ott HarperCollins e-books (August 10, 2010)

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an...


Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore HarperBusiness (January 28, 2014)

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the...


Absolute Value

by Itamar Simonson & Emanuel Rosen HarperBusiness (February 04, 2014)

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...


The Engaged Customer

by Hans Peter Brondmo HarperCollins e-books (October 13, 2009)

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...


Generation Ageless

by J. Walker Smith & Ann S. Clurman HarperCollins e-books (October 13, 2009)

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers

Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age...


The Chasm Companion

by Paul Wiefels HarperCollins e-books (October 13, 2009)

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado,...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler HarperCollins e-books (October 13, 2009)

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Punk Marketing

by Richard Laermer & Mark Simmons HarperCollins e-books (October 13, 2009)

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations...


Marketing and experiential consumption

by Claire Roederer Éditions Ems (May 02, 2013)

Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


Branding for Bloggers

by New York Institute of Career Development & Zach Heller Allworth (March 22, 2013)

There are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don’t have enough information on marketing themselves. The key to any successful...


Hidden in Plain Sight

by Jan Chipchase & Simon Steinhardt HarperBusiness (April 16, 2013)

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people...


Contagious: Why Things Catch On

by Jonah Berger Simon & Schuster (March 05, 2013)

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and...


Citizen Brand

by Marc Gobe Allworth (September 02, 2006)

Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé...


Creating the Perfect Design Brief

by Peter L. Phillips Allworth (July 01, 2012)

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing...


The Bridge to Growth

by Jude Rake Skyhorse (July 04, 2017)

A recent study revealed that only 21 percent of workers feel engaged and truly committed to their company’s success and goals. They don’t know how their work connects to their company’s goals or understand...


The Profitable Artist

by Artspire Allworth (November 15, 2011)

While all art is unique, the challenges artists face are shared regardless of background, experience, and artistic medium. With decades of experience training and helping artists, the expert staff of the New...


Branding the Man

by Bertrand Pellegrin Allworth (February 16, 2010)

Men are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men’s retail has remained a kind of bug in amber, frozen in time, with the same...


Starting Your Career as an Interior Designer

by Robert K. Hale & Thomas L. Williams Allworth (August 02, 2016)

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing...


How to Sell Anything

by Jeremy Cassell & Tom Bird Allworth (May 01, 2013)

Beat your sales target every time with the UK’s bestselling book on sales—How to Sell Anything (previously titled Brilliant Selling). Whether you are a novice salesperson just breaking into the industry...


Rebuilding the Brand

by Clyde Fessler Allworth (October 08, 2013)

In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard—of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders...


Starting Your Career as a Freelance Web Designer

by Neil Tortorella Allworth (September 26, 2011)

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella,...


Microtrends Squared

by Mark Penn & Meredith Fineman Simon & Schuster (March 20, 2018)

Ten years after his New York Times bestselling book Microtrends, Mark Penn identifies the next wave of trends reshaping the future of business, politics, and culture.

Mark Penn has boldly argued that the future...


Shopportunity!

by Kate Newlin HarperCollins e-books (March 17, 2009)

Today's shopping culture is turning the shopper into a zombie—and the thrill of the hunt into the robotic management of inventory. We are in danger of losing a resonant personal ritual, replaced by the boring...


The Face-to-Face Book

by Ed Keller & Brad Fay Free Press (May 22, 2012)

THE BEST MARKETING BOOK OF THE YEAR

Winner of the American Marketing Association’s Berry-AMA prize

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American...


Brand Thinking and Other Noble Pursuits

by Debbie Millman & Rob Walker Allworth (May 01, 2013)

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista...


The Everything Guide To Network Marketing

by Esther Spina Adams Media (November 13, 2015)

Proven techniques for multilevel marketing success!

Whether you're looking for a career change, a flexible part-time job, or a way to make money while staying home with the kids, network marketing is one of the...


Rengen

by Patricia Martin Adams Media (June 28, 2007)

Ideas - and the forms in which they are expressed - are the new currency. Yet many companies, the media, and even the general population mistakenly see America as an intellectual and cultural wasteland defined...


The Everything Guide to Crowdfunding

by Thomas Elliott Young Adams Media (December 18, 2012)

Harness the power of the crowd to turn your dreams into reality!

Crowdfunding is the newest way to fund projects and start businesses. You don't need to hit up family and friends, max out your credit cards, or...


The 250 Sales Questions To Close The Deal

by Stephen Schiffman & Stephan Schiffman Adams Media (April 01, 2005)

Expert Q&A that wins the deal--every time!

The key to more sales is closing more deals--and sales guru Stephan Schiffman knows all the tricks and techniques you need to do just that. Organized in a simple question-and-answer...