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Networking Like a Pro: Turning Contacts Into Connections

by Ivan Misner, David Alexander & Brian Hilliard Entrepreneur Press (January 01, 2010)

Networking master and New York Times bestselling author Dr. Ivan Misner along with David Alexander, and Brian Hilliard teach entrepreneurs how to master the art of networking. Introducing an exclusive results-measuring...


Winning with the Caller from Hell

by Shaun Belding & Elaine R. Kelly Ecw Press (September 23, 2005)

?Callers from Hell - they scream, sob, and sometimes they're so incoherent you can't understand them! Shaun Belding's new book tells you how to help defuse conflict, identifies effective strategies such as lift...


It's Your Move

by Josh Altman HarperOne (September 29, 2015)

A Wall Street Journal Bestseller

One of the stars of Bravo’s hit series Million Dollar Listing Los Angeles reveals his trade secrets, offering aspiring entrepreneurs and established professionals tips and insights...


Captivology

by Ben Parr HarperOne (March 03, 2015)

The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work,...


Born to Buy: The Commercialized Child and the New Consumer Cult

by Juliet B. Schor Scribner (August 19, 2014)

Ads aimed at kids are virtually everywhere -- in classrooms and textbooks, on the Internet, even at slumber parties and the playground. Product placement and other innovations have introduced more subtle advertising...


The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success

by Kris Murray Redleaf Press (February 14, 2012)

Successful tools, exercises, and case studies to help early childhood programs stay at capacity.


Managing with Dual Strategies

by Derek F. Abell Free Press (June 15, 2010)

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic...


Everything to know... Business is digital

by Emmanuel Fraysse, Martin Pasquier, Fahim Benchouk & Alexandre Michelin Editions Kawa (March 07, 2014)

Digitization as a sustainable advantage in a connected world

We live in dynamic and turbulent times. Digital is everywhere and no sector has been spared – the market

of cultural goods, media as well as industry...


The Power of Co-Creation

by Venkat Ramaswamy & Francis J. Gouillart Free Press (October 05, 2010)

Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks...


Conflict And The Web Of Group Affiliations

by George Simmel Free Press (June 15, 2010)

Two major essays on the dynamics of social organization by the great German philosopher and social theorist Georg Simmel.


What Women Want

by Paco Underhill Simon & Schuster (July 06, 2010)

The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly."...


Diffusion of Innovations, 4th Edition

by Everett M. Rogers Free Press (July 06, 2010)

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third...


Marketing Places

by Philip Kotler Free Press (January 15, 2002)

Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" --...


Marketing High Technology

by William H. Davidow Free Press (June 02, 1986)

Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices...


On Great Service

by Leonard L. Berry Simon & Schuster (April 01, 1995)

Improving service quality has finally become a top priority of management today, yet according to service quality expert Leonard Berry only a handful of companies have managed to determine exactly what to improve...


What Kids Buy

by Robert H Reiher & Daniel Acuff Free Press (June 30, 2008)

If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace...


The Invisible Touch: The Four Keys to Modern Marketing

by Harry Beckwith Grand Central Publishing (January 15, 2001)

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships....


The Real Pepsi Challenge

by Stephanie Capparell Free Press (January 09, 2007)

In America's long march toward racial equality, small acts of courage by men and women whose names we don't recall have contributed mightily to our nation's struggle to achieve its own ideals. This moving book...


Brand Portfolio Strategy

by David A. Aaker Free Press (December 01, 2009)

In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support...


The Long Tail: Why the Future of Business Is Selling Less of More

by Chris Anderson Hachette Books (July 11, 2006)

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of...


Market New Products Successfully: Using Simulated Test Market Technology

by Kevin J. Clancy, Peter C. Krieg & Marianne McGarry Wolf Lexington Books (February 02, 2006)

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product...


Be Unique or Be Ignored: The CEO's Guide to Branding

by Marc H. Rudov MHR Enterprises (November 11, 2013)

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of...


The Power of Glamour

by Virginia Postrel Simon & Schuster (February 25, 2009)

In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an...


The Fourth Mega-Market, Now Through 2011: How Three Earlier Bull Markets Explain the Present and Predict the Future

by Ralph Acampora & Michael D'Angelo Hachette Books (September 01, 2001)

A proven leader in the financial world explains the current bull market--and how to profit from it--by comparing it to the great bull markets of the past.

Were you surprised by Wall Street's incredible performance...


How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

by Jeffrey J. Fox Hachette Books (December 01, 2001)

Now Updated and with New Success Tips! Rainmakers are not born. They are made. And Jeffrey Fox's powerful HOW TO BECOME A RAINMAKER will get you there. Filled with smart tips given in the Fox signature style,...


Marketing Trends (english version)

by Pedro BARBOSA Vida Económica Editorial (July 19, 2013)

Writing a book is one of the biggest learning processes that I have experienced.

I learned at every stage, with every person that I interacted with and with each hand that wrote Marketing Trends with me. Even...


Rocking the Ages: The Yankelovich Report on Generational Marketing

by J. Walker Smith HarperCollins e-books (December 28, 2010)

For almost forty years, Yankelovich Partners has helped America's biggest companies understand and reach their customers. Their breakthrough MONITOR studies-annual surveys that analyze the values, beliefs, attitudes,...


The 24-Hour Customer

by Adrian C. Ott HarperCollins e-books (August 10, 2010)

In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approaches to time and technology in order to win an...


Dachshund: Your Happy Healthy Pet

by Ann Gordon Howell Book House (July 30, 2007)

The authoritative information and advice you need, illustrated throughout with full-color photographs--now revised and redesigned to be even more reader-friendly!

Originally bred as badger hunters, Dachshunds...


The Bible: The Greatest Marketing Tool Ever Written

by Bernard Beck Hamilton Books (August 13, 2010)

Beck demonstrates ways that authors of the Bible chose efficient and effective channels for transmitting their still-relevant message. This historical study and education tool, whose clear explanation of marketing...


Crossing the Chasm, 3rd Edition

by Geoffrey A. Moore HarperBusiness (January 28, 2014)

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the...


Absolute Value

by Itamar Simonson & Emanuel Rosen HarperBusiness (February 04, 2014)

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...


The Engaged Customer

by Hans Peter Brondmo HarperCollins e-books (October 13, 2009)

In the age of the Internet, how do you keep your customers coming back--again and again--when your competitors are always just one click away? How do you turn casual, anonymous surfers into profitable, "engaged"...


Generation Ageless

by J. Walker Smith & Ann S. Clurman HarperCollins e-books (October 13, 2009)

Generation Ageless—an authoritative and eye-opening look at the past, present, and future of Baby Boomers

Think Baby Boomers are all alike? Think again. This dynamic generation is nearing the traditional age...


The Chasm Companion

by Paul Wiefels HarperCollins e-books (October 13, 2009)

In The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado,...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler HarperCollins e-books (October 13, 2009)

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Punk Marketing

by Richard Laermer & Mark Simmons HarperCollins e-books (October 13, 2009)

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations...


Marketing and experiential consumption

by Claire Roederer Éditions Ems (May 02, 2013)

Dimensions of experience as a key to successful experiential strategies

First discussed in the seminal articles by Holbrook and Hirschman, the experiential approach attempts to understand individuals’ reactions...


Hidden in Plain Sight

by Jan Chipchase & Simon Steinhardt HarperBusiness (April 16, 2013)

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.

Chipchase, named by Fortune as “one of the 50 smartest people...


Contagious: Why Things Catch On

by Jonah Berger Simon & Schuster (March 05, 2013)

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and...


Family Child Care Marketing Guide, Second Edition

by Tom Copeland Redleaf Press (November 27, 2012)

Proven marketing tips for family child care owners from Tom Copeland, renowned tax and child care business specialist.


How to Land a Top-Paying Bill and Account Collectors Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promo

by Brad Andrews Emereo Publishing (October 24, 2012)

How to Land a Top-Paying Bill and Account Collectors Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What to Expect From Recruiters and More!


Business Marketing Magic - The Secret Weapon of Automation and Your Marketing System - And Much More - 101 World Class Expert Facts, Hints, Tips and A

by Scott Gonzalez Emereo Publishing (October 24, 2012)

Business Marketing Magic - The Secret Weapon of Automation and Your Marketing System - And Much More - 101 World Class Expert Facts, Hints, Tips and Advice on Marketing


The Portable Sales Coach

by Lance Osborne BPS Books (September 18, 2012)

Time is money-which means you're pouring money down the drain when you spend your time on low-percentage selling strategies. How many times have you cold-called someone with no expectation that they'd have any...


Business Battleships

by Tim Rylatt Ecademy Press (June 25, 2012)

Business Battleships - blow your competition out of the water with marketing and sales skills that hit the target every time. Discover what goes on in the mysterious brain of your prospect AND make more sales...


The Villager

by Feyi Olubodun Tracey McDonald Publishers (February 05, 2018)

The Villager is essential reading for brand owners wishing to conquer new markets.

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in...


Marketing and Promoting Your Business

by Ian Birt Mirabel Publishing (December 01, 2017)

Effective marketing is essential for small business success. Marketing, simply defined, is ‘giving people what they want profitably’. This means designing a business offer that satisfies your customers to...


A Lawyer's Case for Network Marketing

by Pamela Barnum Pamela Barnum (January 23, 2018)

In this groundbreaking new book, former federal prosecutor Pamela Barnum investigates the often-criticized and misunderstood profession of network marketing. She combines insight learned from twenty years in...


Social Marketing: A Clear and Concise Reference

by Gerardus Blokdyk 5STARCooks (January 16, 2018)

How do you assess your Social Marketing workforce capability and capacity needs, including skills, competencies, and staffing levels? Is Social Marketing currently on schedule according to the plan? How do the...


A Practical Guide to Ethics in Public Relations

by Regina Luttrell & Jamie Ward Rowman & Littlefield Publishers (February 08, 2018)

A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values...