St. Martin's Press / Business & economics / Consumer Behavior

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Brandstorm

by Liz Nickles & Savita Iyer St. Martin's Press (November 13, 2012)

Branding has become ubiquitous, with new brands becoming word-of-mouth successes literally overnight, and many welcome the easy familiarity they bring to daily life. But now brand proliferation is threatening...


Happy Customers Everywhere

by Bernd Schmitt & Glenn Van Zutphen St. Martin's Press (April 24, 2012)

Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order...


The $12 Million Stuffed Shark

by Don Thompson St. Martin's Press (February 21, 2012)

Why would a smart New York investment banker pay $12 million for the decaying, stuffed carcass of a shark? By what alchemy does Jackson Pollock's drip painting No. 5, 1948 sell for $140 million?

Intriguing...


Living Large

by Sarah Z. Wexler St. Martin's Press (October 26, 2010)

Supersizing has become an American way of life. We have XXL cars, homes, and waistlines. We built the world's tallest monument. We get the largest breast implants. We're home to the world's largest retailer,...


Co-Create

by David Nour St. Martin's Press (May 09, 2017)

What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how...


Brand Resilience

by Jonathan R. Copulsky St. Martin's Press (May 10, 2011)

As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and...


The Satisfied Customer

by Claes Fornell St. Martin's Press (November 27, 2007)

When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship...


Small Data

by Martin Lindstrom St. Martin's Press (February 23, 2016)

Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick,...