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Results : 1 - 24 of 24 Sorted by : 

Greed, Inc.

by Wade Rowland Arcade (October 20, 2011)

Why is it that multinational drug companies hide or falsify unfavorable results? Why do automakers knowingly sell us unsafe cars? Why is big business allowed to poison our environment—and us? Why is our food...


Absolute Value

by Itamar Simonson & Emanuel Rosen HarperBusiness (February 04, 2014)

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision...


Influence

by Robert B. Cialdini, PhD HarperCollins e-books (June 02, 2009)

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of...


Happy Money: The Science of Happier Spending

by Elizabeth Dunn & Michael Norton Simon & Schuster (May 14, 2013)

Two professors combine their fascinating and cutting-edge research in behavioral science to explain how money can buy happiness—if you follow five core principles of smart spending.

Most people recognize that...


Blind Spot

by Dr. Gordon Rugg HarperOne (April 30, 2013)

The Voynich Manuscript has been considered to be the world's most mysterious book. Filled with strange illustrations and an unknown language, it challenged the world's top code-crackers for nearly a century....


ICONIC

by Scott McKain Forefront Books (October 09, 2018)

Named by Forbes Inc. as one of the Top Ten business books of 2018.

Scott McKain, award-winning speaker and author, explains how to move beyond being distinctive and to take your brand and business to the next...


The Everything Guide to Customer Engagement

by Linda Pophal Adams Media (August 08, 2014)

Expert advice and strategies for winning--and keeping--customers!

Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common:...


The New Culture of Desire

by Melinda Davis Free Press (October 01, 2002)

A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire --...


Better, Stronger, Faster

by Daniel Gross Free Press (May 08, 2012)

Financial meltdown, a deep recession, and political polarization—combined with strong growth outside the United States—have led to a global bubble of pessimism surrounding America’s economic prospects....


The Real Toy Story

by Eric Clark Free Press (January 09, 2007)

The American toy business is massive, world dominating, cutthroat, exciting, and increasingly willing to sacrifice our kids in its frantic rush for profit. And yet, for all its rapaciousness, the industry is...


Chasing Cool

by Noah Kerner & Gene Pressman Atria Books (May 01, 2007)

Cool isn't just a state of mind, a celebrity fad, or an American obsession -- it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers,...


The Influentials

by Edward Keller & Jonathan Berry Free Press (January 07, 2003)

One American in ten tells the other nine where to shop, what to buy...even how to vote. The Influentials tells who they are, and how they can be influenced.

Who are they? The most influential Americans—the...


Marketing Aesthetics

by Alex Simonson & Bernd H. Schmitt Free Press (August 30, 1997)

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their...


Why We Buy

by Paco Underhill Simon & Schuster (December 30, 2008)

Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons...


Your Best Health Care Now

by Frank Lalli Atria Books (September 20, 2016)

Inspired by his viral New York Times article, prize-winning investigative journalist Frank Lalli details how he mastered the ins and outs of health care—and how you, too, can get the best care for your money....


Managing Brand Equity

by David A. Aaker Free Press (December 01, 2009)

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary...


Woo, Wow, and Win

by Thomas A. Stewart & Patricia O'Connell HarperBusiness (November 29, 2016)

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it...


Driving Customer Equity

by Valarie A. Zeithaml, Katherine N Lemon & Roland T Rust Free Press (February 21, 2001)

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease...


Building Strong Brands

by David A. Aaker Free Press (November 08, 2011)

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, Managing Brand Equity, managers discovered the value...


The Impulse Economy

by Gary Schwartz Atria Books (November 01, 2011)

We live in a world where our mobile devices have become extensions of ourselves. We depend on them for instant connections to entertainment, social media, news, and deals. The phone has become our ticket, loyalty...


Win the Crowd

by Steve Cohen HarperCollins e-books (March 17, 2009)

Would You Like to Become More Commanding, Convincing, And Charismatic?

In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all...


Online Gravity

by Paul X. McCarthy Atria Books (June 01, 2015)

The Freakonomics of the digital economy, offering fascinating insights into the new rules that are reshaping the online worlds of business, education, and leisure.

Are you concerned that technology and the web...


The Power of Fifty Bits

by Bob Nease HarperBusiness (January 19, 2016)

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get...


Star Brands

by Carolina Rogoll & Debbie Millman Allworth (April 14, 2015)

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured...