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Guerrilla Negotiating

by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson & Edward Lewis Blackstone Publishing (June 24, 2005)

In this sequel to the successful Guerrilla Selling, listeners learn insider secrets such as the ten most common mistakes made in negotiation, one hundred negotiating weapons, and twenty things you can expect...


Guerrilla P.R.

by Michael Levine, Christopher Hurt & Melvin Belli Blackstone Publishing (April 28, 2009)

Every Fortune 500 corporation, movie star, and scandal queen can attest to the fact that a good publicist is essential to building success and maintaining public support. If you are a small business owner, an...


Differentiate or Die

by Jack Trout, John Lescault & Steve Rivkin Blackstone Publishing (January 18, 2010)

In today's ultra-competitive world, the average supermarket has forty thousand brand items on its shelves. Car shoppers can wander through the showrooms of over twenty auto makers. Differentiating products today...