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From Those Wonderful Folks Who Gave You Pearl Harb

by Jerry Della Femina Simon & Schuster (July 20, 2010)

Vividly reminiscent of the goings-on at Sterling Cooperthe late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging productsthis is the story of what Madison...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler HarperCollins e-books (October 13, 2009)

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Brand New World

by Max Lenderman HarperCollins Publishers (August 10, 2010)

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank,...


Branding for Nonprofits

by Dk Holland Allworth (September 21, 2010)

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and...


The Complete Guide to Book Publicity

by Jodee Blanco Allworth (May 01, 2004)

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the...


Starting Your Career as an Interior Designer

by Robert K. Hale & Thomas L. Williams Allworth (August 02, 2016)

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing...


Starting Your Career as a Freelance Web Designer

by Neil Tortorella Allworth (September 26, 2011)

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella,...


10 Ways To Screw Up An Ad Campaign

by Barry H Cohen Adams Media (May 22, 2018)

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field,...


The Face-to-Face Book

by Ed Keller & Brad Fay Free Press (May 22, 2012)

THE BEST MARKETING BOOK OF THE YEAR

Winner of the American Marketing Association’s Berry-AMA prize

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American...


Spark

by Paddy Rangappa S&S India (May 17, 2017)

From a marketing expert with nearly three decades of worldwide brand development experience working with some of today’s most recognizable and successful brands—including Dove, McDonald’s, and Vicks—comes...


The Ultimate Marketing Toolkit

by Paula Peters Adams Media (April 17, 2006)

A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.


Building Better Brands

by Scott Lerman Adams Media (May 29, 2018)

Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National...


Yes!

by Noah J. Goldstein, Steve J. Martin & Robert Cialdini Free Press (June 10, 2008)

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers...


The Fall of Advertising and the Rise of PR

by Al Ries & Laura Ries HarperCollins e-books (March 17, 2009)

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history...


Admen, Mad Men, and the Real World of Advertising

by Dave Marinaccio Arcade (November 03, 2015)

A bestselling author and advertising veteran shares a life’s lessons from the ad trade.

Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young...


Fascinate, Revised and Updated

by Sally Hogshead Harper Business (April 26, 2016)

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can...