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Scientific Advertising

by Claude C. Hopkins pmapublishing.com (March 06, 2017)

Scientific Advertising by Claude C. Hopkins

 

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that...


Scientific Advertising

by De Clau C. Hopkins Dancing Unicorn Books (December 21, 2016)

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood....


Storytelling on Steroids: 10 Stories That Hijacked the Pop Culture Conversation

by John Weich BIS Publishers (May 05, 2014)

"Storytelling on Steroids will give even the most ad-hardened civilians a great insight into how the modern world works." WALLPAPER MAGAZINE "Need to enhance your brand's performance? Take this steroid." ROB...


Write Great Ads: A Step-By-Step Approach

by Erica Levy Klein Wiley (February 01, 1990)

You don't have to be especially "creative." And you can forget about writer's block. Because now, even if you've never written advertising before, there's a simple proven way to Write Great Ads!

Great copywriters...


From Those Wonderful Folks Who Gave You Pearl Harb

by Jerry Della Femina Simon & Schuster (July 20, 2010)

Vividly reminiscent of the goings-on at Sterling Cooperthe late nights, the three-martini lunches, the sex on couches, and, of course, the actual work of plugging productsthis is the story of what Madison...


Often Wrong, Never in Doubt

by Donny Deutsch & Peter Knobler HarperCollins e-books (October 13, 2009)

It's not a question. It is a philosophy to live by. It's Donny Deutsch's motto. And it is the secret possessed by every person with the right stuff—the one-in-a-hundred who gets to the top of their team, their...


Brand New World

by Max Lenderman HarperCollins Publishers (August 10, 2010)

To get around a ban on alcohol advertising, a Russian oligarch starts a bank with the same name as his bestselling premium vodka. Russian Standard is still the #1 vodka and is now the largest consumer bank,...


Branding for Nonprofits

by Dk Holland Allworth (September 21, 2010)

Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland—a pioneer in the field—helps nonprofits approach the rebranding process with confidence and...


How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job: Your Complete Guide to Opportunities, Resumes a

by Brad Andrews Emereo Publishing (October 24, 2012)

How to Land a Top-Paying Advertising, Marketing, Promotions, Public Relations, and Sales Managers Job: Your Complete Guide to Opportunities, Resumes and Cover Letters, Interviews, Salaries, Promotions, What...


The Complete Guide to Book Publicity

by Jodee Blanco Allworth (May 01, 2004)

Written by one of the country's leading publicists, this is an authoritative, in-depth guide to the unique form of publicity needed to successfully launch a book. Step by step, readers are coached through the...


Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys

by Marcel Danesi Rowman & Littlefield Publishers (September 21, 2007)

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics...


Starting Your Career as an Interior Designer

by Robert K. Hale & Thomas L. Williams Allworth (August 02, 2016)

Starting Your Career as an Interior Designer contains all the necessary tools and strategies to successfully launch and grow a professional design business in the competitive world of interior design. Drawing...


Starting Your Career as a Freelance Web Designer

by Neil Tortorella Allworth (September 26, 2011)

Break out of the cubicle and gain the business savvy you need to launch your own freelance web design business with Starting Your Career as a Freelance Web Designer! Written by seasoned pro Neil Tortorella,...


The Art of Hustling

by Dj Sbu & Farai Gundan Tracey McDonald Publishers (October 29, 2018)

Persuasiveness.

Influence.

A certain something that makes it impossible for people to say no.

Call it what you will, some people have it. DJ Sbu certainly does. It’s the quality that has helped him evolve from...


Swimming with Sharks

by Gavin Moffat Tracey McDonald Publishers (October 22, 2018)

Swimming with Sharks will inspire a-ha moments that will make it more fun to be at work, or maybe even make it possible for your business to survive the turbulent economic seas that seem synonymous with building...


The Rise of Advertising in the United States: A History of Innovation to 1960

by Edd Applegate Scarecrow Press (August 03, 2012)

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents,...


Creative Superpowers

by Laura Jordan Bambach, Mark Earls, Daniele Fiandaca & Scott Morrison Unbound (June 28, 2018)

Do you remember what it was like to be a child? A time when your imagination would run rife and it was easy to imagine yourself as a superhero? What was your superpower? Flying at the speed of light, X-ray vision,...


The Social Impact of Advertising

by Tony Kelso Rowman & Littlefield Publishers (September 14, 2018)

Composed with a touch of the panache of a former advertising copywriter, Kelso challenges readers to reflect on the social impact of advertising from multiple angles. The book uniquely combines personal anecdotes...


Transglobal Fashion Narratives

by Anne Peirson-Smith & Joseph H. Ii Hancock Intellect (June 22, 2018)

Everywhere we look, people are using fashion to communicate self and society—who they are, and where they belong. Transglobal Fashion Narratives presents an international, interdisciplinary analysis of those...


10 Ways To Screw Up An Ad Campaign

by Barry H Cohen Adams Media (May 22, 2018)

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field,...


The Villager

by Feyi Olubodun Tracey McDonald Publishers (February 05, 2018)

The Villager is essential reading for brand owners wishing to conquer new markets.

When Feyi Olubodun, CEO of one of West Africa’s leading creative agencies, witnessed one too many cases of brands failing in...


Stand Out

by Aaron N. Fletcher Turner (July 02, 2013)

Beat Your Competition - Increase Sales - Get More Customers in 90 Days 

Online marketing expert Aaron Fletcher shows you how to gain more customers in this simple guide to marketing your small business, with...


The Impact Formula

by Oliver Medill Panoma Press (January 12, 2018)

Are you looking to bring a new and profitable dimension to your career? Do you have key insights, experiences and growth opportunities to share? Would you like to inspire and impress with charismatic speaking...


Personal Style Blogs

by Rosie Findlay Intellect (September 01, 2017)

From Style Rookie to Style Bubble, personal style blogs exploded onto the scene in the mid-2000s giving voice to young and stylish writers who had their own unique take on the seasonal fashion cycle and how...


Feminists, Feminisms, and Advertising

by Peggy J. Kreshel, Kim Golombisky, Karen L. Mallia & Juliet Dee et al. Lexington Books (October 16, 2017)

Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways...


Price Elasticity

by Evelyn Friedel Peter Lang GmbH, Internationaler Verlag der Wissen (October 16, 2014)

Price is a fundamental profit driver. It is by far the most sensitive profit lever that managers can influence. Very small price changes translate into enormous changes in profit. Price elasticity indicates...


Turkish German Affairs from an Interdisciplinary Perspective

by Elif Nuroglu, Enes Bayrakli & Ela Sibel Bayrak Meydanoglu Peter Lang GmbH, Internationaler Verlag der Wissen (September 30, 2015)

The relations between Turkey and Germany deserve to be called unique because of their depth and extent. This book offers an interdisciplinary approach on these relations from political, socio-economic and business...


Dynamics of International Advertising

by Barbara Mueller Peter Lang Inc., International Academic Publishers (August 14, 2017)

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of...


Shaping International Public Opinion

by Jami A. Fullerton & Alice Kendrick Peter Lang Inc., International Academic Publishers (March 27, 2017)

Bridging two «camps» in the field of international public opinion – nation branding and public diplomacy – this book presents a first-of-its-kind cohesive framework with which readers can better research,...


Strategic Planning for Public Relations

by Adam E. Horn & Tricia Hansen-Horn Peter Lang Inc., International Academic Publishers (May 01, 2013)

Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. It takes account of the changing needs of the PR industry, where strategic...


The Male Body as Advertisement

by Francisco Uceda & Juan Rey Peter Lang Inc., International Academic Publishers (August 28, 2015)

The Male Body as Advertisement: Masculinities in Hispanic Media offers a multidisciplinary view of the body of men, of its practices and attributes, of its features, and, most importantly, of its use as a persuasive...


The Best Dick

by Mike Sharman Tracey McDonald Publishers (October 30, 2017)

Mike Sharman invites you to share in the hustle, in this business book The Best Dick. From the enthusiastic, entrepreneurial beginnings of a bootstrapped startup founder - a relatively inexperienced 26 year...


Ultimate Guide to Facebook Advertising

by Perry Marshall, Keith Krance & Thomas Meloche Entrepreneur Press (November 14, 2017)

Now in its third edition, the Ultimate Guide to Facebook Advertising walks readers through the set-up process, introduces the new apps and services, and brings them up-to-speed as they get an education on all...


Podcasting Made easy

by Steve Hart Steve Hart (September 29, 2017)

If you want to know all there is to start podcasting for fun and profit then Podcasting Made Easy will answer all your questions.

It will give you the confidence to make your first podcast using the hardware...


MaFIA: Killer Marketing for Indie Authors

by Kristen Boone's Marie eBookIt.com (February 21, 2013)

BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you...


The Media Playbook

by Michael Drexler, Stephen Fajen & Michael Atkin FastPencil Publishing (August 22, 2017)

This book will provide advertisers and agencies help in dealing with the complex issues of the present and the future of advertising media, and to make decisions that build business and sustain profit.


Ultimate Guide to Google AdWords

by Perry Marshall, Mike Rhodes & Bryan Todd Entrepreneur Press (October 10, 2017)

Google now processes 40,000 searches every second (that’s 1.2 trillion searches every year), making this a key marketing strategy for businesses of any size. Focusing on the growing number of mobile users...


Celebrity Culture and the Entertainment Industry in Asia

by Vivienne Leung, Kimmy Cheng & Tommy Tse Intellect (July 01, 2017)

Offering a rare insight into the world of celebrity and media in China and beyond, Celebrity Culture and the Entertainment Industry in Asia deconstructs the dynamics of “stardom” and celebrity endorsement...


Who Knows 9?: The Essential Guide to Self-Publishing

by Eliyahu Miller JewishSelfPublishing (October 02, 2017)

This guide describes the self-publishing process in an easy-to-follow manner. After defining what self-publishing is, it outlines the essential considerations you will face as a self-publishing author. First,...


Motivating Millennials: How to Recognize, Recruit and Retain The Next Generation of Leaders

by Ryan Avery & James Goodnow AveryToday, Inc. (June 19, 2017)

This book will explain how to motivate Millennials and show you how to capitalize on the great potential of our often-maligned generation. To do this, we’ll explain how to get past the stereotypes and explain...


A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

by Cynthia B. Meyers Fordham University Press (December 01, 2013)

Describes how admen, advertising agencies, and sponsors shaped U.S. radio into a commercial entertainment medium from the late 1920s until the early 1950s. Views the development of twentieth-century popular...


The Ultimatum of Pleasure

by Arsen Dallakyan & Karlen Dallakyan Hamilton Books (July 11, 2017)

This book is dedicated to the research of the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. In a society of mass consumption, pleasure—having turned into...


The Face-to-Face Book

by Ed Keller & Brad Fay Free Press (May 22, 2012)

THE BEST MARKETING BOOK OF THE YEAR

Winner of the American Marketing Association’s Berry-AMA prize

In 1848 gold was discovered in California, setting off a frenzy that sent men and women from across the American...


Build a Better Business

by Hoyt (Larry) H Larison Larison Associates (April 05, 2017)

The Columbia Management System™ of Points of Focus and Protocols is a proven method of creating and sustaining a successful business. Hoyt (Larry) H. Larison’s many years of serving in executive positions...


How to be a Marketing Genius

by Tony Melvin AWE Systems LLC (March 29, 2017)

Claude Hopkins was a marketing genius earning $185,000 in 1907 as an employee of an advertising firm. That’s equivalent to over $25 million today.

Claude codified his techniques in 1923 in a book called Scientific...


Are You Brand Dead?

by Yulia Saksen, Judy Tham & Kimming Yap Creativeans Pte Ltd (February 16, 2017)

Branding always seems to be shrouded with mystery. What is branding? How do we brand anything? Why can’t we just leave it to the marketing guys?

Are You Brand Dead? is a light-hearted and essential guide book...


Ultimate Guide to Instagram for Business

by Kim Walsh Phillips Entrepreneur Press (May 16, 2017)

Social media marketing expert and strategist Kim Walsh Phillips shows business owners, practitioners, and marketers how to invest in Instagram-enhanced efforts that reach today's visual consumers, engage with...


Propaganda

by Edward Bernays Ig Publishing (September 01, 2004)

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious...


I Can Get It for You Retail: Down and Dirty Tales from a Canadian Ad Man

by Rick Padulo Dundurn (March 26, 2012)

Rick Padulo and his company Padulo Integrated Inc. created vastly successful advertising campaigns for Leon's Furniture, Black's Photography, and Zeller's, among many other businesses. Now one of Canada's top...


Law & Advertising

by Dean K. Fueroghne Rowman & Littlefield Publishers (March 01, 2017)

In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection...